Exclusive consumer insights: Shopping for vitamins and supplements

The $2 billion-plus dietary supplement category is a big business and a major driver of traffic to retail pharmacy.DSNpartnered with Field Agent — which provides business information and consumer insights by leveraging traditional methodologies and new, cutting-edge crowd-sourcing and mobile technologies to deliver real-time information on consumer purchasing behavior and attitudes — to conduct an exclusive study of how customers shop the vitamin category, why they buy, where they buy, when they buy, what they buy and what else they buy when they purchase supplements. What motivates their purchases? What retailers do they prefer? How do they make product decisions? For all of these answers and more, fill out the form below to download the complete exclusive report.