Webinar: Driving Sales in the Therapeutic Skin Care Category

Consumers have never had more choices when it comes to therapeutic skin care, and they have never been faced with more messages that impact their decision on what to buy. With so much competition for the shopper’s attention, how are retailers advertising and promoting this category to drive traffic, and how are brands differentiating themselves from the competition?

Moderated by ECRM’s VP content Joseph Tarnowski, this Beiersdorf-sponsored session includes presentations by Wakefern Food Corporation, the largest retailer-owned cooperative in the United States, and Market Track, a leading provider of market intelligence solutions based on comprehensive analyses of the advertising and promotional landscape.
“Skin Care is a fast growing category and this webinar is intended to provide a best practices approach to best understand the omnichannel consumer from a retailer/supplier perspective,” stated Wayne Bennett, group publisher, Drug Store News Group. “We are excited to have Market Track provide the analytics and Beiersdorf and Wakefern share best practice examples with us.”
The presenters include Neetu Aneja, beauty category manager, HBC Division Wakefern, Ryne Misso, director of marketing, Market Track and Leslie Kickham, senior manager public relations, Beiersdorf.



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