June 06 2016

BY DSN STAFF

NEW GENERAL MARKET
Transactional business is over; brands must connect heart and soul. Today’s new consumer is more informed, more independent, more curious and more conversational than ever before. In this special New General Market report, DSN explores brands that emotionally connect with today’s new consumer, building community and advocacy with their diverse consumer bases. Download the full PDF

Earning share of heart with the new consumer
ShopRite ‘fixes the mix’ in health and beauty
Sundial breaks down beauty, societal walls
Unilever’s Pimenta: Brand purpose matters
Uncovering changing needs, the art of ‘social listening’
Differentiating, influencing at the shelf and online
Breaking through the social media clutter
Pinterest’s ‘future-oriented network’
Show the love: ‘Breaking the walls’ with Sundial
Commitment, authenticity leads Unilever’s brand mission
Digital, social, mobile gives Mentholatum momentum with the millennial market
Lornamead: Transforming iconic brands for a younger, diverse generation of users
Hello products gets up close and personal
By-millennial-for-millennial strategy pays for Hyland’s
Henkel has the pulse of consumer shopping habits
Edgewell: 360-degree perspective is key to consumer engagement
Paris Presents ‘brings beauty to life’ with fan-based, social-media driven approach
Conair courts millennials with new approaches to displays, messaging
Kao USA: Building new fans while retaining loyalists
Beiersdorf: Embracing commonalities, following shopper intuition
#BadassPlan: Authenticity, open communication, community pay off for Vogue International
Milani Cosmetics: On target with millennials

ONLINE EXTRAS
DSNTV: Walgreens’ beauty exec, top CPGers explore New General Market
ECRM OTC Report – VMS

ALSO INSIDE
CVS returns to Ninth Ward
Target names new CMO, CDO
New app activates, creates closer connections to the diabetes consumer
Minerals, supplements see healthy sales gains
Who you calling a millennial?

CATEGORY REVIEWS
Chain Pharmacy: Tech companies look to drive outcomes
Chain Pharmacy: VoicePort expands automated solutions that support patient care
Consumables: Consumers seek out real ingredients in snack foods

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