‘You’ll love what’s inside’ Izze
BOULDER, Colo. Izze has kicked off new integrated marketing efforts for its sparkling juices.
The “You’ll Love What’s Inside” campaign, featuring striking images of real fruit inside the Izze bottles, will appear in both print and online efforts this month.
Also launching is a refreshing take on Izze.com, featuring an updated homepage that will direct users to the latest and greatest news and offerings from Izze, the company said.
Izze beverages are sold in Target, Starbucks and Whole Foods Market, as well as in a variety of grocery stores, delis and restaurants across the country.
Tea Forte rolls out Single Steeps
CONCORD, Mass. Tea Forte has introduced preportioned pouches to offer convenience to loose leaf tea lovers.
New Single Steeps are available in a 15 count sampler offering of Tea Forte’s five popular varieties for a suggested retail price of $12. Additionally, the company offers the Single Steeps Brewing System, a set complete with 24 pre-portioned pouches of Single Steeps tea and 12 oz KATI double-wall ceramic tea tumbler with integrated stainless-steel infusing basket at a suggested retail price of $24.
“Single Steeps affords tea aficionados and beginners alike the wonderful taste experience of loose leaf tea with perfect ease,” said company founder Peter Hewitt. “Steeping these delicious and extraordinary teas is as simple as opening the pre-portioned pouch of tea and emptying the contents into a teapot or infusing basket and pouring the water over the leaves to steep the perfect 12 oz cup or pot of tea. Now tea lovers can prepare the perfect cup anywhere, perfectly.”
Consumers become more ‘calorie conscious,’ survey shows
NEW YORK Health and weight management are on the minds and plates of consumers nationwide, with 43% of surveyed consumers paying more attention to calorie counts than they were two years ago.
In the new Shopping for Health survey conducted by Harris Interactive on behalf of the Food Marketing Institute and Prevention, a Rodale Inc. magazine, more than 1,423 adult shoppers polled said sodium levels are the new top nutrition label concern (66%), tied with fat (66%) and followed closely by sugar/artificial sweeteners (65%) and calories (60%). Compared with last year, more than one-third of shoppers say they’re buying products with more grains (whole grain, 49%; multigrain, 40%), fiber (39%), low-fat (37%) and low-sodium (34%).
“This research is extremely valuable as supermarkets promote the health and wellness of their customers as a central part of their mission. Most important, it tells us what consumers need to learn about eating healthy foods and how we can best help them as company dietitians teach customers how to improve their diets through store tours, cooking classes and other educational programs,” said Leslie Sarasin, FMI president and CEO.
But while 25% of shoppers said it’s acceptable for the taxation of unhealthy foods, one-third of shoppers are attracted to utilizing grocery list apps and 24% are spending more time in the grocery store than before the economic crash, precision is not necessarily on the minds of consumers, the survey noted:
- 9% actively count how many calories they consume
- 50% say they just watch their calories
- 41% don’t watch at all
“America’s calorie conundrum: more attention does not mean more precision,” said Cary Silvers, Prevention’s director of consumer insights. “While many American’s are paying more attention to calories, they have a long way to go towards knowing how many they consume in an average day. This is the next line of opportunity in calorie management.”