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YoNaturals teams with California schools to offer healthy vending snacks, raise money for schools

BY Jenna Duncan

SAN DIEGO YoNaturals has launched a “School Healthy Vending” campaign in California. As part of its plan to set up hundreds of vending machines in California schools, the snack maker has agreed to allow the schools to keep 100 percent of the profit from items in vending machines that meet or exceed meet and exceed SB-12 Nutrition Guidelines.

YoNaturals has said, by supplying healthy items to school vending machines, it will help in the fight to curb childhood obesity rates, as well as help schools raise money.

“Schools can choose from an enormous selection of over 200 nutritious organic and natural vending products which will appeal to students of all ages,” Mark Trotter, chief executive officer of YoNaturals said. “All vending products offered by YoNaturals have been carefully chosen to meet and exceed in many cases all State Nutritional Guidelines.”

YoNaturals already provides natural and organic beverages and snacks to about 400 schools in California.

For more information on the “Schools Healthy Vending” program, visit http://www.schoolhealthvending.com.

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Several food producers to adopt front-of-pack nutrition labeling

BY Jenna Duncan

ENGLEWOOD CLIFFS, N.J., and MINNEAPOLIS Unilever and General Mills today announced positive actions towards adding front-of-pack nutrition labels to their products.

General Mills and Unilever both signed on as “likely implementers” of the program which advocates adding food nutrition information, such as calorie content and other details of additives and ingredients, to front-facing labels. The labels are part of the Smart Choices Program, a system of nutrition labeling developed by academics, food and beverage manufacturers, health organizations, retailers and scientists.

Unilever has been a participant in the Keystone Food and Nutrition Roundtable which launched its “Eat Smart/Drink Smart” initiative in the United States and globally with the Choices Programme.

The Smart Choices Program symbol will be added to packaging by participating food companies in 2009.

More information is available at www.smartchoicesprogram.com.

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Mars sets $1 million Halloween online sweepstakes in motion

BY Jenna Duncan

MCLEAN, Va. Mars has launched an online sweepstakes at HalloweenMillion.com that features a grand-prize of $1 million and an instant-win game with 20,000 other prizes.

Visitors to the site can enter UPC codes from select Mars candies such as M&Ms, Skittles, Snickers and Starburst for a chance to win.

After entering the UPC code, the site automatically directs the visitor to a special room in the Million Dollar Mansion. For example, M&Ms consumers get routed to the M&M’s Ballroom and Milky Way fans go to the Milky Way Observatory where a button is revealed that can deliver instant prize winnings. Instant prizes include coupons and $1,000 Visa debit cards featuring the M&M’s logo. All participants are automatically entered into the drawing for $1 million.

A TV ad campaign featuring the Headless Horseman and the Red and Yellow M&M’s ill be on the air through Friday to support the promotion.

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