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Walgreens serves up Duane Reade’s DR Delish line at its stores

BY Allison Cerra

DEERFIELD, Ill. A few months after it acquired New York-based drug store chain Duane Reade, Walgreens has decided to bring the chain’s private-label brand, DR Delish, to its stores.

Duane Reade’s DR Delish line, which consists of premium snacks and beverages filled with healthy benefits, exclusively rolled out in its namesake stores last September.

“Introducing the DR Delish line of products in our stores is one of the first big steps toward bringing the best of Duane Reade to Walgreens,” said Bryan Pugh, VP merchandising for Walgreens. “The DR Delish brand allows us to offer our customers snacks and beverages with premium recipes but at more affordable prices. These were among the most popular DR Delish products in the New York market, so we’re confident they’ll be a hit with our customers nationwide,” Pugh said. “Our plan is to expand the selection available at Walgreens in the coming months.”

The initial products consumers will see on the end cap will range from $2.99 to $7.49 and include:

  • Trail mix blueberry pomegranate crunch
  • Trail mix mango crunch
  • Trail mix pistachio crunch
  • “Broadway” chocolate chip cookie
  • “Broadway” oatmeal chocolate chunk cookie
  • “Broadway” chocolate chip with pecan cookie
  • “Broadway” raisin oatmeal cookie
  • Pretzel rod tub
  • Gallon teas – green tea with ginsing + honey
  • Gallon teas – sweet tea

The ten 10 DR Delish products now will be displayed at 6,000 stores this week. Other DR Delish products will be rotated in or added to shelves in fall.

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PepsiCo Foundation donates $500K to flood relief efforts in Pakistan

BY Allison Cerra

PURCHASE, N.Y. The charitable arm of PepsiCo will donate $500,000 to disaster relief efforts in Pakistan, following recent flash and river flooding.

In support of the United Nations World Food Program, the PepsiCo Foundation’s disaster relief partner, $250,000 initially will be directed to the WFP’s emergency and special operations already in place in Pakistan. The funds will help provide humanitarian aid, including supplies and food assistance.

“PepsiCo is committed to helping the people of Pakistan persevere through this extraordinary ordeal,” said Saad Abdul-Latif, CEO of PepsiCo Asia, Middle East and Africa. “Our friends and partners at the World Food Program will ensure that our contribution will help immediately where it is needed most, while additional relief aid from the PepsiCo Foundation as well as donations from PepsiCo employees around the world will be put to the best possible use by our team on the ground in Pakistan.”

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Mintel: Energy drinks may see sales boost, but cannot attract new customers

BY Allison Cerra

CHICAGO Despite a surge of sales among energy drink products, the industry may have trouble attracting new consumers, according to research firm Mintel.

Mintel reported that while sales for energy drinks/shots have risen 136% from 2005 to 2009, 74% of surveyed consumers said they don’t consume energy beverages, and 69% of those nonusers are uninterested in trying them.

“Sales of energy drinks and shots have remained relatively strong for the last few years, but the same core group of customers continues to buy them,” said Garima Goel Lal, senior analyst at Mintel. “The category added only 1 million new energy drinks users aged 18 [years and older] during 2007 to 2009, compared with 9.3 million new users during 2005 to 2007. So manufacturers are eager to grow that number again.”

The Mintel senior analyst also added that ways for companies to attract a wider audience to this product category are to “[provide] consumers with more flavors, less sugar and reduced caffeine content.”

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