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Wal-Mart introduces Clorox’s Green Works cleaning line

BY Tara Smith

BENTONVILLE, Ark. Wal-Mart Stores today announced that it will the first retailer to offer consumers the new Green Works natural cleaning line, introduced this month by the Clorox Co.

Green Works products are made from plant-based ingredients including coconuts and lemon oil. They are formulated to be biodegradable, non-allergenic, were not tested on animals and are packaged in recyclable bottles. The line includes all-purpose, glass and surface, toilet bowl, dilutable and bathroom cleaners. In lab and blind consumer in-home tests, the Green Works natural products performed as well as, or better than conventional cleaners.

“Sustainability is a priority at Wal-Mart so our team is excited about the new Green Works line,” said Scott McCall, senior vice president and general merchandise manager, Wal-Mart.

Green Works natural cleaners already have been shipped to Wal-Mart stores in the United States and Puerto Rico, with distribution in Canada and Mexico taking place in early 2008. Wal-Mart and Clorox also are planning launches in Central and South America, Japan and China.

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Philip Morris to test market smokeless tobacco product in Indianapolis

BY Tara Smith

NEW YORK Altria Group’s Philip Morris USA said Thursday that it will introduce Marlboro Snus, a tobacco pouch product, into an additional test market in the Indianapolis area in March.

The cigarette maker said Marlboro Snus are designed for adult smokers who are interested in smokeless tobacco alternatives to cigarettes. The company said it was pleased with the initial reaction in the Dallas/Fort Worth test market by adult consumers, wholesalers and retailers.

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Nestle promotes $1 million ‘American Idol’ game

BY Tara Smith

GLENDALE, Calif. Nestle is running an on-pack promotion and game tied to the upcoming seventh season of American Idol, which premieres Jan. 15, that offers consumers a chance to win $1 million.

People compete for the top prize by correctly identifying the singers who get cut from the competition and the person who becomes the next American Idol. In addition to the $1 million prize, 13 cash prizes also will be awarded ranging from $10,000 to $50,000 by playing the game each Thursday after a contestant has been eliminated from the show.

More than 100 million specially marked packages of Nestle Crunch Crisp, Baby Ruth, Butterfinger, Nestle Crunch and 100 Grand candy cards will carry game codes for the “Idol Elimination” bracket game. Players can enter the codes online from Feb. 14—when the final 24 contestants are revealed—to Feb. 19 at www.americanidol.com. There they can create a game bracket to guess who will be eliminated each week through the season. Players with the correct answers could win $1 million. Players use the same entry code to fill out a new bracket and choose the singers they think will continue on for the remainder of the elimination rounds. Game codes will be available on single and king-sized candy bars, in eight-packs, and Fun Size bags, according to the company.

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