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Unilever revives luxury dessert Viennetta in time for holidays

BY Jenna Duncan

ENGLEWOOD CLIFFS, N.J. Unilever Ice Cream has announced it will bring back Viennetta frozen desserts. Viennetta is a frozen vanilla or chocolate dessert cake covered in chocolate layers.

“This sophisticated, rich frozen treat is great for any home-entertaining occasion, whether you’re a guest in search of the ideal hostess gift, a hostess looking for a delicious dessert to complement the night’s meal, or a mom who simply wants to please her family,” said Ice Cream senior brand director David Burrows said in a statement. “Viennetta is the perfect holiday dessert experience, so we wanted to reintroduce the product in time for those celebrations with loved ones and friends.”

Viennetta was first released in England in 1982 and later released in the United States in 1992. It was sold through 2003, Unilever Ice Cream said.

Vanilla and triple chocolate Viennetta desserts are available at retailers across the United States from October 2008 to February 2009. Suggested retail price for a 5-ounce Viennetta cake is $2.99.

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Anheuser-Busch goes greener by slashing landfill waste

BY Jenna Duncan

ST. LOUIS Anheuser-Busch has announced that it will have reduced the amount of waste that its facilities send to landfills by 22 percent—or around 2,400 tons—from the previous year by the end of 2008.

The reduction in landfill waste is part of a company-wide effort to switch solid waste byproducts to recyclable materials, and cut down on excesses in packaging, reports said.

A-B has said that its plants are now reusing and recycling such items as aluminum, cardboard, metal, plastic strapping for cases, office supplies, pallets, plastic shrink wrap, and other materials.

A-B has also stated a commitment to reducing the greenhouse gases it produced to be about 5 percent less than levels recorded in 2005 levels by 2010 in all of its U.S. plants and facilities.

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Frito-Lay uses online contest to find inspirational stories for new TrueNorth ad campaign

BY Melissa Valliant

PLANO, Texas Frito-Lay is asking for the help of inspirational individuals to fill a TV ad spot during this year’s 81st Annual Academy Awards with a story about their life’s passion. The 60-second ad spot, airing Feb. 22, 2009, will mark the beginning of a national, multimedia ad campaign for Frito-Lay’s TrueNorth nut snacks and will be directed by Oscar-winning actress Helen Hunt.

TrueNorth will be the only advertiser in the snack category during the awards show, and the contest spot will be one of several of TrueNorth’s to air during the pre-show, as well as the show itself. TrueNorth has already found three inspirational stories that it will promote online and in print as part of its new campaign.

Essays can be submitted now through Dec. 31 at www.truenorthsnacks.com/story. 

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