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Truvia now available in spoonable packaging

BY Allison Cerra

WAYZATA, Minn. A zero-calorie sweetener now is available in spoonable packaging.

Truvia now is available for users that are looking to spoon and sprinkle just the right amount of the natural sweetener into coffee or tea, and onto cereal or fruit.  Truvia spoonable comes in an attractive jar that is reminiscent of a sugar bowl and is recyclable, quivalent in servings of an 80-count box of the sweetener. The container can be repurposed to store small items at home, work or school.

Truvia spoonable will be available nationally at grocery retailers with the suggested retail price of $6.99.

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JBSS completes acquisition of Orchard Valley Harvest

BY Allison Cerra

ELGIN, Ill. John B. Sanfilippo & Son, the distributor of such brands as Fisher and Texas Pride, has acquired one of the leading suppliers of branded and private-label nut and dried fruit products.

JBSS said it completed its acquisition of Orchard Valley Harvest, based in Modesto, Calif. Under terms of the agreement, JBSS paid $32.8 million in cash funded from excess availability in the JBSS bank credit facility. JBSS may also pay amounts of up to $10.5 million, contingent upon performance of the acquired business for the 2010 and 2011 calendar years.

“The acquisition of OVH fulfills a key pillar in JBSS’ five year strategic plan by significantly increasing our presence in the produce section of food retailers,” said Jeffrey Sanfilippo, chairman and CEO of JBSS. “The perimeter of the store is where retailers have been increasingly focusing their time and investment and where consumers have more frequently been purchasing fruit and nut products. The acquisition of OVH provides JBSS with meaningful product and packaging diversity and significant access to one of the fastest growing channels for nut and dried fruit products.”

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Mentos launches Facebook application

BY Allison Cerra

CINCINNATI “The fresh maker” has a new Facebook application.

Mentos, the chewy mint known for its optimistic take on life, has launched the Fresh Goes Better Facebook application, which allows visitors to view and hear original work by artists who upload their creations directly to the U.S. Mentos Facebook page. Work is organized in three categories: fresh graphic art, fresh music and fresh video. A featured artists section on the page will spotlight work that is the freshest of the fresh.

“After years of stumbling upon and admiring Mentos-inspired art here and there, it was time to share the wealth,” said Craig Cuchra, brand manager for Mentos. “Creating the Fresh Goes Better application on Facebook is a way of sharing the incredible energy of our fans by becoming a curator for work by established and aspiring artists in three genres. It will allow art enthusiasts of all ages across America to enjoy and offer visions of freshness.”

Mentos art enthusiasts can view and “like” the Facebook application or submit fresh art, music or video at http://www.facebook.com/MentosUS. More information about Mentos Mints is available at http://us.mentos.com.

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