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True Lemon adds flavor to any food, drink

BY Allison Cerra

BALTIMORE A new product from True Citrus adds zest to any beverage or meal without packing on calories.

True Lemon is made from fresh lemons but has zero calories and less than 1 g of carbohydrates per serving. It also does not contain preservatives or artificial ingredients or sweeteners. True Lemon is available in convenient, on-the-go packets and can be used as an alternative to salt, added to water and more.

Afew more fun facts about True Lemon:

  • Helps people drink more water. An independent survey conducted by the University of California Santa Barbara found that daily True Lemon users increased water consumption by 61%. Eric Durak, Health and Wellness Specialist at the university system, noted, “True Lemon gives an alternative to sugary soft drinks, and even cold beverages such as iced mochas or teas, that may contain caffeine or other artificial ingredients.”
  • Can be used as a seasoning instead of salt, thereby helping to decrease the risk of sodium-related hypertension. Nutrition expert Diane Henderiks, R.D., said, “True Lemon is a great way to flavor food instead of using salt.”
  • Provides 25% of an adult’s U.S. RDA of vitamin C in each serving. Vitamin C, an important antioxidant, helps collagen build-up, allowing skin to retain elasticity so wrinkles take longer to form. True Lemon makes it simple and convenient to get a quick antioxidant boost, whether at work, on-the-go or dining out.
  • May help shed pounds. Many people find replacing sugary beverages with water and True Lemon helps reduce their caloric intake, which can lead to weight loss. Also, fitness expert Jackie Warner said on NBC’s Today Show, “Water with lemon juice is important every day … It boosts [your metabolism] big time. You can burn 100 calories a day by drinking three liters of water with that lemon juice.” True Lemon is a convenient, natural substitute for fresh lemon juice, True Citrus said of its product.

For free samples or for health, nutrition and beauty tips, visit TrueLemon.com.

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Cheerios launches contest with help of Martina McBride, Cal Ripken Jr.

BY Allison Cerra

MINNEAPOLIS Cheerios has teamed up with country singer Martina McBride and baseball great Cal Ripken Jr. to encourage consumers to live with a heart-healthy lifestyle.

The celebrity duo has joined Cheerios to promote the cereal’s “Do What You Love” contest, where winners will have the chance to tour McBride’s Nashville recording studio or to play catch with Ripken.

One music lover will tour the Country Music Hall of Fame and Museum with McBride, hang out with her in her recording studio — the world-famous Blackbird Studio in Nashville, Tenn. — and get VIP tickets to one of her upcoming concerts.

One lucky baseball enthusiast will have the chance to play catch with Ripken and to tour the Ripken Youth Baseball Academy with the “Iron Man” of baseball himself. In addition, the winner will throw out the first pitch at the Cal Ripken World Series and sit in Ripken’s reserved seats at a professional Baltimore baseball game.

For a chance to win exclusive access to McBride and Ripken, Cheerios lovers must submit a 150 to 250 word original story and photo. The story and photo must showcase what the applicant loves to do and how he or she takes care of him or herself so he or she can continue to do it. The Cheerios “Do What You Love” contest opens Monday and runs through July 23 at Cheerios.com/love. Winners will be notified the week of Aug.10.

“Martina McBride and Cal Ripken Jr. value the importance of heart health so they can continue to do what they love,” said Jeff Hingher, brand marketing manager for Cheerios. “Through partnering with them on this contest, we hope to inspire Americans to become better caretakers of their hearts so they too can do more of what they love each day.”

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Clif Crunch makes retail debut

BY Allison Cerra

BERKELEY, Calif. Clif Bar's newest line of granola bars offer the same great taste but with a lighter-textured crunch.

Clif Crunch bars are 70% organic and made with all-natural ingredients. Each two-bar packet delivers a full serving of organic whole grains and 4 to 5 g of protein, and is a good source of fiber. Available in chocolate chip, honey oat, peanut butter and white chocolate macadamia nut flavors, the Clif Crunch line carries a suggested retail price of $3.99 per 10-bar box.

 

“Clif Crunch brings exciting new variety to the crunchy granola bar category,” said Carly Lutz, brand director at Clif Bar. “The Clif Kitchen loves a challenge, and we have successfully found new ways to bake crunchy granola bars that allow us to mix creamy chips and nuts into the bars.”

 

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