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Tide’s Professional line remains eco-friendly, effective

BY Allison Cerra

CINCINNATI Tide is enhancing its professional laundry line with new innovations.

Procter & Gamble, the company behind the Tide brand, said that its Tide 2x Professional liquid is the first of its kind, providing a phosphate-free, near neutral pH professional detergent. Additionally, P&G’s Professional unit also announced the launch of new Tide Professional Whiteness Enhancer, a nonbleach rinse aid designed to enable whiteness rejuvenation, whiteness longevity and fabric strength, and help provide noticeably whiter linens in a single cycle.

“Tide was first introduced to consumers in 1946, and since then, we’ve continued to make great improvements with proprietary technology to ensure we provide the high-volume professional laundry community the most effective and safe products possible,” said Eric Hetrick, P&G Professional North America commercial director. “For more than a quarter century, Tide has been providing professionals in the on-premise laundry setting an effective linen-cleaning system that is designed to be safe, operate with a noncaustic, near-neutral pH formula and is completely phosphate-free. Because even back then, we knew it was important to be environmentally conscious, while providing a formulation gentle enough for employees handling industrial-sized laundry loads and producing soft linens that customers desire.”

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Atkins Nutritionals expands three lines with new offerings

BY Allison Cerra

DENVER Weight-management products maker Atkins Nutritionals has introduced five new products for its Advantage, Day Break and Endulge lines.

"We constantly listen to our customers so we can bring them the best-tasting bars and snacks, without the added sugars and extra carbs. The concept of a low-carb cookie tested extremely well with Atkins followers and weight-conscious consumers," said Atkins CEO Monty Sharma. "Our new products will help people manage their weight without sacrificing great taste, enabling them to enjoy Atkins as a healthy lifestyle."

 

New Atkins products include:

  • Advantage — coconut almond delight bar (SRP $6.99 for a five-pack) and chocolate chip cookie dough bar (SRP $9.49 for a five-pack);
  • Day Break — chocolate hazelnut bar (SRP $6.49 for a five-pack); and
  • Endulge — chewy peanut butter cookie (SRP $5.99 for a five-pack) and double chocolate chunk cookie (SRP $5.99 for a five-pack).

 

The new flavors will be available online and in stores nationwide Oct. 31.

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Pampers taps Barbara Bermudo for unique partnership

BY Allison Cerra

MIAMI Pampers is looking to connect with Hispanic consumers through a partnership with Spanish-language television newscaster Barbara Bermudo.

As part of the deal, Pampers will debut a Spanish-language blog and series of mommy video casts with content that it developed with Bermudo. The new interactive resource will offer Hispanic moms a place to connect with other moms and share useful information to assist with their baby’s development and well-being.

 

"Pampers believes that every baby is precious. We are devoted to offering parents much more than just diapers and baby products. That’s why we are listening to moms to find out what can make the most difference for each mom and her baby," said Pampers VP Jodi Allen. "Bermudo’s understanding of the challenges and worries that Latina moms face, and unique perspective as a journalist and an experienced mom, makes her an ideal partner as we create resources to make things better for every mom and every baby."

 

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