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Survey: Organic food purchases gain momentum among baby boomers

BY Allison Cerra

AUSTIN, Texas A new national survey conducted by Harris Interactive on behalf of Whole Foods found that organic food purchases continue to increase among baby boomers.

While about 3-out-of-4 adults surveyed continue to purchase natural and/or organic foods (75% in 2010 and 73% 2009), the number of organic products found in their grocery basket has increased. Notably, 27% of adults said that natural and/or organic foods comprise more than a quarter of their total food purchases this year, up from just 20% a year ago.

Baby boomers also ranked the top items nearly always in the pantry/refrigerator in 1980 compared with today. In 1980, the top five items were:

  • Milk (89%)
  • Canned or frozen vegetables (83%)
  • White bread (74%)
  • Soda (74%)
  • Iceberg lettuce (66%)

In 2010, the top five items are:

  • Fresh fruit (83%)
  • Milk (82%)
  • Fresh vegetables (79%)
  • Wheat or whole-grain bread (77%)
  • Canned or frozen vegetables (69%)

“While the economic downturn has brought renewed attention to getting more value for less money, it is encouraging to see that shoppers don’t want to cut corners on healthy, high quality food,” said Michael Besancon, senior global VP purchasing, distribution and marketing for Whole Foods Market.

This survey was conducted online within the United States by Harris Interactive on behalf of Whole Foods Market from June 24 to 29 among 1,349 adults ages 46 to 64 years  and June 25 to 29 among 2,135 adults ages 18 years and older.

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Walgreens serves up Duane Reade’s DR Delish line at its stores

BY Allison Cerra

DEERFIELD, Ill. A few months after it acquired New York-based drug store chain Duane Reade, Walgreens has decided to bring the chain’s private-label brand, DR Delish, to its stores.

Duane Reade’s DR Delish line, which consists of premium snacks and beverages filled with healthy benefits, exclusively rolled out in its namesake stores last September.

“Introducing the DR Delish line of products in our stores is one of the first big steps toward bringing the best of Duane Reade to Walgreens,” said Bryan Pugh, VP merchandising for Walgreens. “The DR Delish brand allows us to offer our customers snacks and beverages with premium recipes but at more affordable prices. These were among the most popular DR Delish products in the New York market, so we’re confident they’ll be a hit with our customers nationwide,” Pugh said. “Our plan is to expand the selection available at Walgreens in the coming months.”

The initial products consumers will see on the end cap will range from $2.99 to $7.49 and include:

  • Trail mix blueberry pomegranate crunch
  • Trail mix mango crunch
  • Trail mix pistachio crunch
  • “Broadway” chocolate chip cookie
  • “Broadway” oatmeal chocolate chunk cookie
  • “Broadway” chocolate chip with pecan cookie
  • “Broadway” raisin oatmeal cookie
  • Pretzel rod tub
  • Gallon teas – green tea with ginsing + honey
  • Gallon teas – sweet tea

The ten 10 DR Delish products now will be displayed at 6,000 stores this week. Other DR Delish products will be rotated in or added to shelves in fall.

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‘Buon appetito!’ Heartland introduces gluten-free pasta

BY Allison Cerra

KANSAS CITY, Mo. Say goodbye to tasteless gluten-free pasta.

Heartland Pasta offers gluten-free dieters the color, texture and flavor of traditional pasta with its yellow corn/white rice blend that also is egg- and dairy-free. Heartland’s pasta is available in spaghetti, penne and fusilli shapes and retails for $1.99 to $2.69.

Heartland gluten-free pasta now is available at Walmart.

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