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Supervalu boosting brand image with national campaign

BY Jenna Duncan

MINNEAPOLIS Supervalu’s leadership is preparing to take the company’s branding in a new direction, Supervalu chief executive officer Jeff Noddle said Tuesday in his keynote speech at the Morgan Stanley Global Consumer and Retail Conference.

The company is putting emphasis on its affordable grocery items and easy to find locations with a new tagline: “Just around the corner.” The new tag has been launched in a campaign including national ads, direct mailings and direct-to-consumer circulars. 

Supervalu has said that later this year more of the “just around the corner” buzz will be released via TV and radio ads and billboard.

The grocery giant has also said that it is dedicating more energy to speedy checkout and overall cleanliness and quality in each of its stores. There is also a push towards updating store technology. Noddle also said that his company is expanding its offerings to new communities with new store formats, such as the smaller, market-like Urban Fresh by Jewel store recently opened in the Chicago market.

Noddle also told the crowd at his keynote speech that Supervalu’s capital spending  for the next year will range between $1.2 and $1.3 billion range. Most of the monies will be directed toward store capital, he said, as well as rebuild and remodeling projects.  

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InBev finalizes purchase of Anheuser-Busch

BY Jenna Duncan

LEUVEN, Belgium InBev announced today that it has finalizes its acquisition of U.S. brewer Anheuser-Busch Cos.

The maker of Beck’s beer announced that the new company will be called Anheuser-Busch InBev and will trade under a new symbol starting Nov. 20. The buyout deal was worth $52 billion total, or $70 per share.

The newly combined company will produce about one-quarter of the beer consumed in the world and will generate about $36 billion annually, the companies said.

InBev also has recently reached an agreement with regulators to sell holdings of the Labatt USA beer business and licenses.

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Kroger opens another ‘fresh fare’ store in Ohio

BY Jenna Duncan

CINCINNATI Kroger has opened its third fresh fare market in its home state, the company announced Tuesday.

The format of the fresh fare markets is designed to be more like a country grocery store than a traditional supermarket, with wider aisles and more gourmet options, reports said. The fresh fare stores also stocks many more options for ready-to-eat home meals, an expanded selection of organic produce, hearth-style pizzas and a build-it-yourself burrito bar.

Kroger’s fresh fare markets also carry less general merchandise items, such as home and yard furniture.

Kroger said that outside of Ohio it currently operates about 80 fresh fare markets, mostly on the West Coast, which operate under the Ralph’s umbrella.

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