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StarKist introduces low-sodium tuna pouches

BY Allison Cerra

PITTSBURGH StarKist is answering tuna lovers’ prayers with new low-sodium tuna offerings in convenient Flavor Fresh pouches.

StarKist’s new low-sodium tuna in Flavor Fresh pouches are available in two varieties: low-sodium chunk light tuna in water and low-sodium albacore tuna in water. The launch of the products is in line with the company’s "Have You Been StarKist?" campaign.

"We continuously look for new ways to innovate and deliver on our consumers’ needs," StarKist marketing director Jennifer Albert said. "Getting ‘Kist is all about experiencing the fresh taste and health benefits of seafood. We’re excited to extend the convenience of our signature Flavor Fresh pouch to include lower-sodium options, on-trend with today’s health-conscious consumers."

StarKist low-sodium tuna in Flavor Fresh pouches are available at retailers nationwide.

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P&G’s Children’s Safe Drinking Water program to aid Pakistan flood victims

BY Allison Cerra

CINCINNATI Procter & Gamble’s not-for-profit program is teaming up with the U.S. State Department’s Pakistan Relief Fund.

P&G said its Children’s Safe Drinking Water program will provide 28 million PUR water treatment packets to help flood victims in Pakistan. The program utilizes PUR packets, a water-purifying technology developed by P&G and the Centers for Disease Control and Prevention, to help reduce sickness and death resulting from drinking contaminated water. One small PUR packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water.

"P&G’s commitment to help in times of natural disasters is how we fulfill P&G’s purpose to touch and improve lives," said Bob McDonald, P&G chairman, president and CEO. "P&G is eager to bring clean drinking water to the people of Pakistan by partnering with USAID and the U.S. State Department’s Pakistan Relief Fund so that our many partners in Pakistan can provide more than a quarter of a billion liters of clean drinking water."

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Cream of Wheat brand expands with Cinnabon variety

BY Allison Cerra

PARSIPPANY, N.J. B&G Foods’ Cream of Wheat brand is getting sweeter with a new instant hot cereal.

New Cream of Wheat Cinnabon instant hot cereal is a combination of the convenience and high nutritional content of cream of wheat with the unmistakable crave appeal and aroma of Cinnabon’s cinnamon rolls. Each box of Cream of Wheat Cinnabon instant hot cereal includes 10 35-g instant packets. Each packet, equal to one serving, has 100 calories, 0 g of fat and is an excellent source of vitamin D, calcium and iron.

The launch of the new instant hot cereal will be supported through a host of strategic marketing programs.

 

"Cinnabon’s partnership with Cream of Wheat is a perfect example of our strategy to align our brand with companies that create delicious, innovative products, that, in turn, add value to both brands’ equities, as well as for consumers," said David Wenner, president and CEO of B&G Foods.

 

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