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Snapple squeezes “Good for You” benefits into new beverage line

BY Tara Smith

PLANO, Texas Snapple on Monday announced a new line of “Good for You” juice drinks that include all natural ingredients with added vitamins and low-calorie varieties. The Snapple Super Premium Juice Drinks boast fruit flavor combinations from such super fruits as Goji berry.

The line offers varieties that boost metabolism and benefit the immune system. Goji Punch and Peach Mangosteen support a health immune system with antioxidant vitamin E, in addition to vitamins A and C. The low-calorie Noni Berry and Kiwi Pear drinks boost metabolism and mood with caffeine and antioxidant EGCG at just 10 calories per serving.

Snapple Super Premium Juice Drinks, available in 17.5-ounce bottles, are sold in major retail, grocery and convenience stores nationwide for a suggested $1.39.

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Sierra Mist brings back Cranberry Splash

BY Tara Smith

PURCHASE, N.Y. In the spirit of the holiday season, Sierra Mist for the second year is bringing back, for a limited time, Sierra Mist Cranberry Splash. And, for the first time, it will also be available in a diet version: Sierra Mist Free Cranberry Splash.

Launching this month, the beverages will be available in 20-ounce and two-liter plastic bottles, as well as in 12-packs of 12-ounce cans.

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Heart Chocolate appeals to diabetics

BY Tara Smith

TORONTO Innovative Life Sciences Corporation recently launched Heart Chocolate with CM-X, positioning it as a product that, aside from containing no sugar and few calories, provides significant health benefits for diabetics and others.

The chocolate, which provides CM-X, contains a natural proprietary compound of cinnamon and bitter melon extracts that have been developed by the company for the treatment of diabetes and related cardiovascular diseases.

According to Maggie Laidlaw, director of the Clinical Trial Division of Nutrasource Diagnostics Inc. and former associate director of Human Nutraceuticals at the University of Guelph, the bitter melon and cinnamon extracts help reduce blood glucose levels, increase glucose tolerance in diabetics and those with metabolic syndrome, reduce total and LDL cholesterol, as well as triglycerides.

Heart Chocolate was launched during the 2007 Toronto International Film Festival with sales exceeded expectations‹more than 600 bars were sold each weekend.

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