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‘Simple’ foods gain momentum, Innova Market Insights finds

BY Allison Cerra

CHICAGO Post-recession consumers are seeking simple foods with natural ingredients, according to new data by Innova Market Insights.

The market research firm found that the amount of products that use words that represent “back-to-basic” have increased. Innova Market Insights tracked 987 new products using the words “simple,” “simplest” or “simplicity” in 2009, compared with 467 in 2008.

Use of the words “pure,” “purity” or “purely” grew from 3,013 in 2008 to 5,705 in 2009.

The researcher tracked 2,137 new U.S. products marketed as “natural” or “preservative free” in the first four months of 2010, up slightly from the 2,052 products tracked in the corresponding period in 2009, and dramatically up from the 1,155 recorded in the January to April 2008 period.

Products boasting such claims may be increasing because more consumers are seeking alternatives that take the guesswork out of reading nutrition labels, Innova Market Insights suggested.

“The simplicity trend creates a new challenge for the ingredients industry, as manufacturers look to shorten the length of ingredient labels,” noted Lu Ann Williams, head of research at Innova Market Insights.

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Tornados kicks off another Facebook challenge

BY Allison Cerra

DINUBA, Calif. Ruiz Foods’ Tornados brand announced this month its Facebook-based promotion “Flavor Challenge 2.0,” in which the brand’s fans can submit flavor ideas in eight different categories.

The top flavor in each category wins a year’s supply of Tornados — a convenient snack filled with grilled meats, melted cheeses and bold flavors wrapped in a crispy crust — and a Tornados-wrapped microwave.

Tornados Facebook fans can submit flavors in any of up to eight “flavor categories.” Categories open for submissions are:

  • Asian Fusion
  • Backyard BBQ
  • Kick-It Up (Spicy)
  • American Classics
  • Teen Snack Attack
  • Around the World
  • Early Bird (Breakfast)
  • Sweet Tooth (Dessert)

Tornados are available in retail grocery stores nationwide.

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Healthy snacking made easy with Megafruit

BY Allison Cerra

LOS ANGELES A new, natural line of dried fruits seeks to make snacking easier for health-conscious consumers.

Megafruit — which consists of antioxidant-rich products — are filled with nutrients but are free of sugar and preservatives. The line currently includes mangosteen, lychee and baby pineapple varieties.

For more information, visit MegafruitVentures.com.

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