SheerBliss releases gourmand’s ice cream sandwich
HALLANDALE BEACH, Fla. Gourmet frozen dessert maker SheerBliss Ice Cream announced the launch of their designer ice cream sandwich, Blisswich. The rich, all-natural, ice cream sandwich contains vanilla ice cream with a pomegranate juice swirl squeezed between vanilla or chocolate cookies.
Gary Barron, president of SheerBliss, said the new product was created in response to a growing demand for deluxe ice cream treats.
Blisswich was released in stores in the Midwest and east coast this week and will receive wider distribution throughout the west in the next few weeks.
SheerBliss products are now carried in more than 4,600 stores in 36 states.
Hostess adds three new varieties to its 100 Calorie Pack line
KANSAS CITY, Mo. In the new year, the new wave of dieting has actually become not dieting at all. In fact, rather than swearing off all “good-tasting” fatty foods, there is a way to simply limit how much you intake, and Hostess is happy to do it for you.
Hostess, which gained consumer success with the launch of its 100 Calorie Pack cupcakes, is now adding three new flavors to its 100 Calorie Pack Muffins and Coffee Cakes line. The diverse flavors of the 100 Calorie Pack craze include Blueberry muffins, Banana muffins and Cinnamon Coffee Cake—all three with streusel topping. These three flavors are now available nationwide, just in time for helping out those who have made diet a priority in their New Years resolutions.
The idea for adding more variety to its 100 Calorie Pack line was in response to the success to the three varieties of the Hostess 100 Calorie Pack Cupcakes. “Smart snacking and portion control are trends that are here to stay, and hostess is quickly becoming a leader in this growing and important category,” stated David Leavitt, vice president of Snack Marketing at Interstate Bakeries Corp. “Given the incredible response to our Hostess 100 Calorie Pack Cupcakes launch last year, we are excited to extend our popular line of smart snacking products to include muffins and coffee cakes.”
The advertising campaign is under way, with the slogan of “3 cakes, 100 calories, Real Satisfaction,” as well as national print advertisements of the cakes in leading women’s magazines including People, O, The Oprah Magazine, Ladies Home Journal and Redbook.
With the popularity of the 100 Calorie Pack Cupcakes, Hostess seems to be listening to consumers’ response and giving them what they want. Kevin Kaul, marketing director for Hostess stated, “It may be the moist cake, creamy filling or the delicious icing; whatever it is, people love Hostess 100 Calorie Packs.”
P&G creates new company for the Folgers Coffee brand
CINCINNATI Proctor & Gamble announced plans to separate its coffee department into an independent company, which will be named The Folgers Coffee Co. The company will have four different locations, one of which will also be the headquarters in Cincinnati, Ohio. It will employ 1,250 employees, adding to what P&G feels is, according to published reports, “good for the coffee business, as the business will get greater priority and attention as a standalone company”
This new venture has been put in place as a result of its major earnings in 2007, which include sales of about $1.6 billion. By separating the coffee business as its own independent company, P&G is hoping to make Folgers, which is the leading retail coffee brand in North America, the focus of its own company. As A.G. Lafley, chairman of the board and chief executive officer stated, “This separation allows us to focus on our core businesses and The Folgers Coffee Co. to further develop and leverage its brand portfolio in a coffee-specific business model.”
To start off Folgers’ new business venture, P&G has named Jamie Egosti, current president of P&G’s Coffee and Global Snacks division, chief executive officer of The Folgers Coffee Co. The split of P&G and Folgers is set to be completed between July and December 2008, but will not do so until the company decides the form of separation, which would be either a spin-off or split-off transaction. The final decision for the two separation options will be finalized during the April-June 2008 quarter.