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Planters introduces Flavor Grove line

BY Allison Cerra

EAST HANOVER, N.J. Planters has launched a new flavorful line of nuts.

Flavor Grove — which features nuts roasted with herbs, spices, and a variety of flavors — are beginning hit store shelves. Flavor Grove is the first Planters line of nuts to feature skinless almonds, Planters said. New almond varieties include sea salt and olive oil; nautrally-flavored chili lime and cracked pepper with onion and garlic. Flavor Grove cashew varieties include nautrally-flavored chipotle and sea salt and cracked pepper.

“People are looking for authentic and intriguing flavors and the snack aisle is no different,” said Jason Levine, senior director marketing for Planters. “And with Flavor Grove, we’re offering wholesome snacks that deliver all the great taste and quality people expect from Planters.”

Planters Flavor Grove almonds are available in 6 oz. stand-up bags and 1.5 oz. single serve pouches. The 6 oz. package retails for $3.49 suggested retail price, while the 1.5 oz. pack retails for 99 cents.

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Mentos launches Facebook application

BY Allison Cerra

CINCINNATI “The fresh maker” has a new Facebook application.

Mentos, the chewy mint known for its optimistic take on life, has launched the Fresh Goes Better Facebook application, which allows visitors to view and hear original work by artists who upload their creations directly to the U.S. Mentos Facebook page. Work is organized in three categories: fresh graphic art, fresh music and fresh video. A featured artists section on the page will spotlight work that is the freshest of the fresh.

“After years of stumbling upon and admiring Mentos-inspired art here and there, it was time to share the wealth,” said Craig Cuchra, brand manager for Mentos. “Creating the Fresh Goes Better application on Facebook is a way of sharing the incredible energy of our fans by becoming a curator for work by established and aspiring artists in three genres. It will allow art enthusiasts of all ages across America to enjoy and offer visions of freshness.”

Mentos art enthusiasts can view and “like” the Facebook application or submit fresh art, music or video at http://www.facebook.com/MentosUS. More information about Mentos Mints is available at http://us.mentos.com.

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Snapple to release ‘The Celebrity Apprentice’ limited-edition flavors

BY Allison Cerra

PLANO, Texas Snapple is launching limited-edition beverages made as part of “The Celebrity Apprentice.”

Bret Michaels’ Diet Snapple Trop-a-Rocka Tea and Holly Robinson Peete’s Snapple Compassionberry Tea will raise awareness for the American Diabetes Association and the HollyRod Foundation, respectively, throughout the summer.

Michaels — a Type 1 diabetic — made a diet drink that blended green and black teas with pear, cinnamon and mango flavors. Robinson Peete’s Snapple drink blends passion fruit and strawberry with green and black teas.

“Our partnership with ‘The Celebrity Apprentice’ showcases the love and passion for flavor we have at Snapple,” said Andrew Springate, SVP marketing for Dr Pepper Snapple Group. “We seized the opportunity to challenge the show’s finalists to work together and create unique flavors that our Snapple fans will love. Our partnership with ‘The Celebrity Apprentice’ finalists delivered two great-tasting teas while continuing to support two important causes.”

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