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P&G plans to spin off Folgers

BY Tara Smith

CHICAGO Procter & Gamble Co. is expected to announce it will spin off its Folgers coffee business by the end of the month, the Wall Street Journal reported today on its Web site.

A P&G spokesman declined to comment on the story, citing company policy.

P&G had been reported as considering the sale of Folgers—the largest U.S. coffee brand—as well as Pringles potato chips and Duracell batteries. The Folgers business, which has just under $2 billion in annual sales, has long been seen as one that did not necessarily fit in with P&G’s portfolio, as the company focuses on higher growth areas like beauty and health care.

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Dreyer’s Slow Churned Light Ice Cream debuts five new ‘American Idol’ flavors

BY Tara Smith

OAKLAND, Calif. Dreyer’s Slow Churned Light Ice Cream today is debuting its second season line-up of “American Idol” flavors.

As “American Idol” begins its seventh season tonight, a parallel competition will take place this season on freezer shelves nationwide. The competitors include Cheesecake Diva, Most Orange-inal, Mint Karaoke Cookie, Cookies N Dreamz and One Split Wonder. The limited edition flavors are available until September.

Ice cream lovers and Idol fans can vote for their favorite flavors at Slowchurned.com until May 31. The winning Dreyer’s Slow Churned American Idol flavor will earn a permanent spot in the Slow Churned light ice cream line-up. Fans who cast a vote before April 29, 2008, will be entered for a chance to win a trip to the “American Idol” finale, as well as other prizes.

To celebrate the new flavors, finalists Melinda Doolittle and Chris Richardson from the sixth season of “American Idol” will hit the road on a 20-city U.S. tour to sample the flavors with fans and perform private concerts for one lucky winner at each of the tour stops. The tour will make appearances in Atlanta, Bentonville, Ark., Charlotte, N.C., Cleveland, Denver, Detroit, Hartford, Conn., Houston, Jacksonville, Fla., Milwaukee, Nashville, Tenn., Philadelphia, Phoenix, Portland, Ore., Sacramento and San Diego, Calif., Seattle, St. Louis, Tampa, Fla., and Virginia Beach/Norfolk, Va.

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Kellogg launches whole-grain Pop-Tarts

BY Tara Smith

BATTLE CREEK, Mich. Kellogg Co. today unveiled Pop-Tarts Toaster Pastries with One Serving of Whole Grain, the newest extension to the line that delivers whole grain and fiber with the great taste kids lobe.

Available in two flavors, strawberry and brown sugar cinnamon, each serving of the whole grain Pop-Tarts is fortified with six vitamins and minerals and contains 16 grams of whole grains, one-third of the recommended 48 grams daily.

“Whether that’s no frosting, lower fat or enhancing nutritional value by adding whole grains and fiber, Pop-Tarts Toaster Pastries offer a broad range of flavors and ingredients to personalize for different consumer demands,” said Jennifer Garrett, director of nutrition marketing at Kellogg.

Boxes of Pop-Tarts Toaster Pastries with One Serving of Whole Grain are available nationwide in the cereal aisle of grocery retailers and retail for a suggested $1.99 per box.

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