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P&G launches Give Health Clean Water Blogivation

BY Allison Cerra

CINCINNATI Procter & Gamble is launching a new social media campaign that promotes safe drinking water for children.

In partnership with Changents.com and P&G’s Children’s Safe Drinking Water program, the Give Health Clean Water Blogivation will showcase the power of female bloggers to improve the lives of people in need of clean drinking water, P&G said. The campaign uses the power of digital storytelling to link online consumer actions with offline community impacts, the company said.

“P&G is committed to touching and improving lives of people around the globe, and providing clean drinking water to as many people as possible. I’m proud that we can build on the success of P&G’s Children’s Safe Drinking Water program to connect real women who care about water issues with the tools and resources they need to become change agents for clean water,” said Greg Allgood, director of P&G’s Children’s Safe Drinking Water Program. “Through the stories of our real world partners, like Alie Eleveld of the Safe Water Aids Project (SWAP) in Kenya, we hope to inspire and enable other women to share their stories and improve lives.”

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Private-label purchases will forge ahead as economy changes, study finds

BY Allison Cerra

NEW YORK Private-label purchases and loyalty likely will continue, according to a study conducted on behalf of the Private Label Manufacturers Association.

According to PLMA’s latest nationwide poll of main household grocery shoppers, “Store Brands & The Economy: Are Shoppers Ready to Start Spending Again?” — conducted by GfK Custom Research North America — found that 63% of shoppers have changed their food buying habits as a result of economic conditions. Of these shoppers, fully two-thirds report that they are purchasing private label products in categories where they used to buy only national brand items. What’s more, 8-of-10 respondents said they will be buying more store-brand products in categories where they previously only purchased the national brand product once the economy returns to normal.

While 1-of-every-5 shoppers believe the economy is improving, the importance of a food’s nutritional value remains high. Nearly two-thirds (65%) of those surveyed are satisfied that product labeling for both store brands and national brands provide them with sufficient information to make decisions about which food products to buy.

Click here to download the full report.

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Panda Licorice 100-calorie bars hit store shelves

BY Allison Cerra

BLOOMFIELD, N.J. Finnish confectioner Panda Licorice has made a great on-the-go snack that contains just 100 calories.

New Panda Licorice bars now are available in natural food and grocery stores. The bars contain molasses, wheat flour, licorice extract and natural flavor (aniseed oil). The new bars are available in original black, cherry and raspberry flavors.

“Portion-controlled snacks are a big trend right now, but calorie control alone is not enough,” said Lisa Gawthorne, international marketing manager for Panda Licorice. “Many of the treats lining grocery store shelves are full of unhealthy fat and artificial ingredients that can actually leave snackers craving more.”

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