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Petition in circulation urging FDA to consider regulation of energy drinks

BY Jenna Duncan

WASHINGTON Physicians and scientists—100 total—have joined together to back a letter sent to the Food and Drug Administration urging for examination of the high caffeine content of energy drinks, possible risks and effects on health for people, and possible regulation of the energy drink category.

Roland Griffiths, neuroscientist at Johns Hopkins School of Medicine, wrote the letter which in Baltimore. The letter recommends that the FDA require drink makers to provide warning labels, limit the amount of caffeine and other stimulants added to drinks and tell the caffeine content on the can

In response to the letter, the American Beverage Association has released a statement that energy drinks with moderate amounts of caffeine shouldn’t be grouped with those “companies seeking attention and increased sales based solely on extreme names and caffeine content,” published reports said.

Five of the highly caffeinated energy drinks that were listed for examination are Amp, which contains 75 milligrams of caffeine per 8.4 ounces; Full Throttle, with 144 milligrams per 16 ounces; Monster which contains 160 milligrams per 16 ounces; Red Bull with 80 milligrams caffeine per 8.3 ounces; and Rockstar which has 160 milligrams of caffeine in every 16 ounce can.

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MillerCoors cans Zima malt beverage

BY Jenna Duncan

MILWAUKEE MillerCoors has closed its Zima malt beverage manufacturing line in Memphis due to soft sales, the company has said.

Zima has been on the market since 1994. But declining interest in the sugary, soft-drink-like beverage has declined, despite launches of brand extensions such as Zima Pineapple Citrus and Zima Tangerine.

“This decision is necessary to reduce complexity when it comes to our brand portfolio, allowing for more focused activity at retail on consumer-preferred brands, especially Sparks,” a statement released by MillerCoors on Monday said.

Citrus-flavored, caffeinated Sparks, a malt beverage competitor also owned by Miller, has enjoyed sweeping sales since its 2002 launch.

The final batches of remaining bottles of Zima will be shipped to wholesale distributors centers in December.

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Mars names Petrovich new chief exec of Wrigley

BY Jenna Duncan

MCLEAN, Va. Just on the heels of the completion of its acquisition of the Wm. Wrigley Jr. candy and gum business, Mars has moved a Wrigley veteran into to head Wrigley, the company announced Monday.

Dushan Petrovich has taken over as president and chief executive officer, succeeding William Perez. Perez will continue to serve in an advisory position and will be given a severance package of more than $25 million, the company said.

Perez was the first chief executive of Wrigley who was not related to the founding family. He was tapped for the position in 2006. Prior to his post at Wrigley, Perez served as chief executive officer of Nike.

Petrovich has been with Wrigley 30 years, starting in the financial department and later serving as corporate treasurer, among other positions. Mostly recently has served as the company’s chief administrative officer and senior vice president.

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