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PepsiCo appoints two to EVP posts

BY Allison Cerra

PURCHASE, N.Y. PepsiCo has appointed a 23-year veteran to the newly created role of EVP sales, North America beverages and another to EVP sales and marketing.

Tom Greco, a 23-year veteran, will report to PepsiCo Americas Beverages CEO Massimo d’Amore. Greco’s former role will be incorporated into a new, expanded sales and marketing leadership role. Additionally, Salman Amin, who has led PepsiCo’s business in the United Kingdom and Ireland, was named EVP sales and marketing at PepsiCo.

In his new role, Salman Amin will report to PepsiCo CEO Indra Nooyi on global brands and marketing responsibilities, and to John Compton, CEO of PepsiCo Americas Foods, on PepsiCo Customer Team accountabilities. He will lead an integrated sales and marketing strategy with PepsiCo’s global customers and drive the company’s international marketing agenda for beverages and foods.

“As we work toward the close of our pending bottler transaction with PBG and PAS, we have an opportunity to reorganize our North American beverage selling organization for increased speed, efficiency and greater innovation,” d’Amore said. “Taking our North America beverage selling organizations, and uniting them under a transformational leader with a proven track record is the right thing to do, and it’s the right time to do it.  Tom is uniquely, and extraordinarily well-prepared to drive these capabilities.”

Greco began his career with PepsiCo in Canada in 1986, and has held a variety of positions in sales, marketing and general management. Since 2006, he has led PepsiCo’s U.S sales organization — driving the company’s “Power of One” cross-divisional sales strategy.

Meanwhile, Amin joined PepsiCo in 1995. Serving most recently as president PepsiCo UK and Ireland, he has effectively led growth with the company’s Walkers snack foods, Quaker breakfast cereals, and Tropicana and Copella fruit juices and smoothies businesses.  Prior to this role, Salman was chief marketing officer for PepsiCo International.

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TV star teams up with California Raisins to raise childhood hunger awareness

BY Allison Cerra

FRESNO, Calif. Alison Sweeney, “Days of our Lives” actress and host of the hit television show, “The Biggest Loser,” is raising awareness about Feeding America’s childhood hunger initiatives, including the Backpack Program with a popular after-school snack.

California Raisins announced its partnership with Sweeney on Tuesday. The partnership will benefit Feeding America, the nation’s leading domestic hunger-relief charity, and its Backpack Program, designed to meet the special needs of children at risk of hunger on weekends and during school breaks. Backpacks are filled with kid-friendly, nonperishable and vitamin fortified food and distributed to children on the last day before the weekend or before holiday vacation. In addition to providing nutritious food to school children in need, some Backpack Programs provide extra food for younger siblings at home.

“As a mom, I recognize the importance proper nutrition plays in the school performance and overall development of young children,” Sweeney said. “That’s why I’m proud to partner with California Raisins in its efforts to raise awareness of Feeding America’s childhood hunger initiatives like the Backpack Program.”

As part of their effort to raise awareness of Feeding America’s childhood hunger initiatives and to contribute to the fight against domestic hunger, California raisin growers are donating a semi-truck load of raisin snack packs and $50,000 to support Feeding America.

More about California Raisins involvement in the Feeding America program can be found at www.loveyourraisins.com.

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Naked Juice introduces two new flavors to Protein Zone line

BY Allison Cerra

AZUSA, Calif. A juice company has added two new flavors to its workout-recovery beverage line.

Naked Juice has introduced two new additions to the hugely popular Protein Zone line: Mango and Double Berry. With a unique blend of proteins and exceptional taste, these two new flavors are the perfect post-workout beverages that help you get out what you put into your workouts.

Exercising never tasted so delicious with the smooth, refreshing fruit tastes of Mango and Double Berry Protein Zone flavors. As the newest members of the Naked Juice Protein Zone line, both flavors bring more than three servings of fruit (according to USDA standards) and 30 grams of protein per bottle to help fuel strong muscles and a healthy body. Mango offers a juicy flavor burst of mango, orange and apple, while Double Berry delivers a perfect taste fusion of blueberries and strawberries.

Naked Juice’s Mango and Double Berry Protein Zone flavors are available nationwide for the suggested retail prices of $3.99 per 15.2 ounce bottle.

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