CENTER STORE

Pepperidge Farm introduces famous Australian cookie to Americans

BY Melissa Valliant

NORWALK, Conn. Australians have been obsessed with Tim Tam, an Arnott’s-invented chocolate biscuit, for years. Now Pepperidge Farm, sister company to Arnott’s, is bringing the Australian favorite to the United States this November exclusively through Target stores. Tim Tam, which was rated the No.1 chocolate biscuit in Australia, is composed of two layers of chocolate-malted biscuit, filled with a light chocolate cream filling and covered in a thin layer of textured chocolate.

Arnott’s has been making the snack for more than 40 years, selling approximately 35 million packs each year. Pepperidge Farm, a subsidiary of Campbell Soup Company (like Arnott’s), is introducing Tim Tam in Chocolate Creme and Caramel varieties with a suggested retail price of $3.39. The tasty Australian treat will be available through March of next year.

“In keeping with the tradition of our founder, Margaret Rudkin, Pepperidge Farm is thrilled to introduce Tim Tam to American consumers. Margaret searched the globe to bring back delectable cookies and crackers to the United States that are now beloved icons to Americans, much like Tim Tam biscuits are to Australians,” said Michael Simon, senior vice president and general manager of the Pepperidge Farm snacks division. “We’re certain Americans will soon understand why this scrumptious cookie is all the rage in Australia.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Stop & Shop expands holdings with conversion of two C&S stores

BY Jenna Duncan

QUINCY, Mass. Stop & Shop this week announced that it has agreed to buy out two Massachusetts Grand Union Family Markets stores and switch them to the Stop & Shop namesake.

The Grand Union in Provincetown, Mass., as well as the Ro-Jack’s in Seekonk, Mass. Will close in December for updates and reopen as Stop & Shop locations in time for the holidays, Stop & Shop said.

C&S Wholesale Grocers, based in Keene, N.H., has been operating the Grand Union store in Provincetown since its 2001 acquisition and the Ro-Jack’s store in a 2003 asset exchange with Supervalu.

C&S is also the supplier to Massachusetts area Stop & Shop stores.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Commerical Bakeries partners with Ganeden to develop probiotic cookies

BY Michael Johnsen

TORONTO Commercial Bakeries, manufacturer of private label cookie products in the United States and Canada, on Wednesday announced a partnership with Ganeden Biotech on the development of a variety of probiotic-enhanced cookie products.

“For the first time, we have the ability to produce baked goods with the added benefit of powerful, health-promoting probiotics,” said Phillip Fusco, vice president of Commercial Bakeries Corp. “Probiotics aren’t limited to the yogurt section any longer.”

“The ability to bake cookies and other products with probiotics is something that was unheard of until recently,” said Mike Bush, vice president for business development for Ganeden Biotech.

Ganeden Biotech’s patented probiotic, GanedenBC30, is the only commercially available probiotic strain that can survive baking and other manufacturing processes, Ganeden asserted. The ability of the probiotic strain to survive harsh manufacturing conditions makes it ideal for inclusion in shelf-stable, baked good products, such as cookies.

Commercial Bakeries Corp. produces an assortment of cookie varieties, including sandwich cream, wire cut and rotary cookies, for private labels in the United States and Canada.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?