CENTER STORE

Newman’s Own seeks to expand company charity project

BY Allison Cerra

WESPORT, Conn. Beginning April 20, Newman’s Own, Inc. will continue its effort as a national sponsor of a charity that provides children with serious illnesses and conditions a camping experience of the highest quality, while extending year-round support to their families and health care providers.

Paul Newman’s Hole in the Wall Camps is the largest family of camps for children with serious medical conditions. The Camps offer children hope and healing through therapeutic recreation, universally accessible activities, and round-the-clock medical care. Camp services help restore a sense of normalcy to lives turned upside down by serious illness, and it is all done free of charge.

As a national sponsor, support from Newman’s Own, Inc. will be used to recruit and support additional runners and cyclists to help more kids to attend all 13 Hole in the Wall Camps.

“What began with a handful of runners and cyclists supporting The Hole in the Wall Gang Camp in Connecticut has become a national and international endeavor,” said Mike Smiles, chief development officer at The Hole in the Wall Gang Fund, Inc. “This national sponsorship from Newman’s Own, Inc. will help share the Team Hole in the Wall athletic fundraising initiative that partners athletes with the mission of the Hole in the Wall Camps.”

Team Hole in the Wall participants have raised more than $4.2 million since the program’s inception in 2004. Thanks to the Team, thousands of children have enjoyed empowering and life-affirming experiences at Hole in the Wall Camps across the globe. The Camps that comprise the global Association of Hole in the Wall Camps include: Camp Boggy Creek, Fl.; Double H Ranch, N.Y.; Flying Horse Farms, Ohio; The Hole in the Wall Gang Camp, Conn.; The Painted Turtle, Calif.; Roundup River Ranch, Colo.; Victory Junction, N.C.; Barretstown, Ireland; Bator Tabor, Hungary; Dynamo Camp, Italy; L’Envol, France; Jordan River Village, Israel; and Over the Wall, U.K.

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Fanta introduces new formula and packaging of beverages

BY Allison Cerra

ATLANTA Coca-Cola’s Fanta beverage line is undergoing a make-over.

The company announced Thursday that Fanta will feature 100% natural flavors and a bold new look in its packaging that includes vibrant packaging with colorful illustrations and contemporary graphics.

Both the new formulation and look for Fanta will roll out in the United States this month.

The Fanta brand offers an assortment of bold, tantalizing flavors that are caffeine-free. Fanta Orange is the latest member of Coca-Cola North America’s portfolio of sparkling beverages to feature 100% natural flavors, joining Coca-Cola and Sprite. By summer’s end, two other products of the Fanta line will be available with 100% natural flavors – Fanta Apple and Fanta Grapefruit.

“The introduction of this new formulation and the new look of the Fanta line are part of our ongoing efforts to reinvigorate the sparkling beverage category in the U.S.,” said Santiago Blanco, VP Sprite and flavors, Coca-Cola North America.

Fanta Orange is available in multiple retail and convenience channels nationwide, in 12-ounce-cans, 20-ounce bottles, two-liter bottles and multi-packs.

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Meijer rolls out new branded natural foods line

BY Allison Cerra

GRAND RAPIDS, Mich. Two years after introducing its successful organic line of products, Midwest grocer Meijer is set to unveil another health-focused brand that does not contain any artificial ingredients or additives.

Meijer Naturals, which will begin appearing on store shelves April 19, was created to provide a healthy and tasty alternative for customers who seek wholesome foods that are minimally processed and contain nothing artificial.

“Meijer Naturals is a natural fit for us, and a great fit for those who lead a smart and active lifestyle where healthy living and eating are paramount,” said Ralph Fischer, group VP foods at Meijer. “This is an exciting brand that we feel today’s shopper will embrace given that it’s delicious, wholesome and a great value.”

With 75 different items comprising its product lineup, Meijer Naturals is a sister brand to Meijer Organics.  Positioned as a natural alternative to processed mainstream products, the new brand will include everything from snacks and sauces to desserts and beverages.

This health-oriented brand contains no genetically modified organisms, no high fructose corn syrup or artificial sweeteners, no added hydrogenated oils or trans fats, no artificial food colorings or flavorings, and no artificial preservatives.

A sampling of some of the products that fall under the Meijer Naturals brand include Chocolate Chip Pancake Mix, White Cheddar Popcorn, Roasted & Salted Almonds, Ketchup, Apple Sauce, Pomegranate Juice, Triple Chocolate Chip & Key Lime White Chocolate Chip Cookies, Multi- Grain Crackers, Tomato Sauce and Corn & Bean Mild Salsa.

“We‘re committed to helping our customers and their families eat healthier, and Meijer Naturals is certainly a smart choice,” said Shari Steinbach, Healthy Living manager at Meijer. “Coupled with our Meijer Organics line, this new product furthers our reputation as the pre-eminent health and wellness brand among grocers.”

Meijer is a Grand Rapids, Mich.-based retailer that operates 185 supercenters throughout Michigan, Ohio, Indiana, Illinois, and Kentucky.

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