CENTER STORE

New P&G site targets male homemakers

BY Allison Cerra

NEW YORK Procter & Gamble has unveiled a new website that features household tips for the jack of all trades, Mr. Mom.

Manofthehouse.com features household tips, career and parenting advice and much more, channeling content mostly found in women’s magazines. The content, however, doesn’t just speak to stay-at-home dads — it serves as an essential resource for an array of topics. The site’s editor, Craig Heimbuch, told Reuters, “A lot of the things that have changed for men have happened in a generation. We don’t have that sort of go-talk-to-your-friends mentality.”

“If you’re looking for disrobed starlets and 175” flat screens, you’ve come to the wrong place,” the site read on its “About Us” page. “However, if you are looking for advice on how to make an easy dinner that will leave your kids happy and your wife feeling safe to let you in the kitchen, we’re here.”

Click here to visit the site.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

New Kettle potato chips campaign: Let’s ‘crunch loud’

BY Allison Cerra

SALEM, Ore. Kettle brand potato chips is kicking off a campaign catered to chip lovers that crunch loud.

The Loud Food Club campaign reminds Kettle brand potato chips fans that loud crunching is nothing to be ashamed of, the company said, with its new site CrunchProud.com.

The Crunch Proud campaign promotion is fully integrated across in-store and online advertising. To drive consumer demand for Kettle Brand chips in stores, market-specific, free-standing inserts and in-store shipper displays featuring custom graphics are designed to generate excitement and purchase. Interactive social media content on the Kettle Brand Facebook page and Twitter profile, along with Facebook advertising, prompts fans to visit the Kettle Brand Crunch Proud website for a chance to win free chips for a year.

“At its potato-y core, every Kettle Brand chip is born to be crunched, and this summer we’re celebrating those who proudly crunch loud,” said Julie Dunmire, Kettle Brand director.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Marcal’s Small Steps package now includes Environmental Facts panel

BY Allison Cerra

ELMWOOD PARK, N.J. A new feature can be found on the front of Marcal’s Small Steps packaging.

The paper towels now will include a nutrition facts-style Environmental Facts panel detailing information like recycled paper content (100%), how much chlorine bleach was used for whitening (0%) and use of chemical-based additives like fragrances and dyes (0%). It is the first of its category to include the panel. The Environmental Facts panel spearheads Marcal’s Right to Know initiative, geared to help consumers navigate green product claims and manufacturing practices.

“The Environmental Facts panel grew out of our discussions with consumers, who are consistently shocked to learn 98% of household paper goods are made by cutting down trees, even with today’s blue bin recycling,” said MJ Jolda, Marcal’s SVP marketing.  “It helped us realize shoppers wanting to make better choices need better information.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?