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Nestle sinks teeth into Kraft’s frozen pizza business

BY Allison Cerra

VEVEY, Switzerland Nestle has agreed to acquire Kraft Foods’ frozen pizza business in the United States and Canada for $3.7 billion in cash, the company announced Tuesday.

The business includes such brands as DiGiorno, Tombstone, California Pizza Kitchen, Jack’s and Delissio. This frozen pizza business provides a new strategic pillar to Nestle’s frozen food portfolio in the United States and Canada, where the company already has established a leadership in prepared dishes and hand-held product categories under the Stouffer’s, Lean Cuisine, Buitoni, Hot Pockets and Lean Pockets brands, Nestle said.

Paul Bulcke, CEO of Nestle, said: “This frozen pizza business greatly enhances Nestle’s frozen food activities in North America, bringing together a selection of great U.S. and Canadian brands, industry-leading R&D and excellent route-to-market capabilities, which complement our existing ice cream direct-store-delivery. With total sales of around CHF 3 billion, Nestle will become the world leader in the attractive, fast-growing frozen pizza category.”

The acquisition brings leadership in the frozen pizza category, where Nestle only had a minor presence until now, and builds on Nestle’s existing pizza know-how and operations in Europe. It is a natural fit with Nestle’s focus on delivering convenient, premium, wholesome and nutritious frozen food for consumers around the world. The transaction is subject to U.S. and Canadian regulatory approval and is expected to be completed in 2010.

The United States is the largest pizza market in the world with consumer sales of about $37 billion, Nestle said.

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Giant Food issues voluntary recall of Giant Pure Power brand bleach

BY Allison Cerra

LANDOVER, Md. Giant Food of Landover, Md. has recalled certain 60 fl. oz. bottles of Giant Pure Power brand bleach. Mislabeled bottles contain undeclared ammonia.

The following product is affected by this recall:

  • 60 fl. oz. Giant Brand Bleach; UPC # 688267049446; Codes of 09 308 or 09 314

The bottles can be identified as a translucent plastic bottle with a Giant Pure Power bleach label.

Customers who have purchased this product should return it, either opened or unopened, to Giant Food for proper disposal and a full refund.

Customers looking for additional information may call Giant’s corporate brands hotline at 1-877-846-9949, Monday through Friday, 9 a.m. to 4 p.m.

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Nestle Crunch recipe adjusts its classic recipe

BY Allison Cerra

GLENDALE, Calif. Nestle announced that it has improved its secret recipe of Nestle Crunch.

“Nestle Crunch lets fans of all ages feel like kids again, so you can bet they have definite opinions about what we’ve changed in our secret recipe,” said Tricia Bowles, spokesperson, Nestle confections and snacks. “Some firmly believe we’ve made the milk chocolate more intense and rich, while others are equally confident that the rice crispies are packed with more crunch than ever before.”

Nestle mentioned the recipe change on its 1-800 number, which prompted over 400,000 calls from Nestle Crunch fans, Bowles said.

Nestle Crunch is made of a unique combination of pure milk chocolate and crunchy, crisped rice. Since 1938, the candy has been bringing out the kid in chocolate lovers all over the world.

To learn more, visit NestleCrunch.com or check out the Nestle Crunch Facebook page at www.facebook.com/NestleCrunch.

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