CENTER STORE

Nestle promotes $1 million ‘American Idol’ game

BY Tara Smith

GLENDALE, Calif. Nestle is running an on-pack promotion and game tied to the upcoming seventh season of American Idol, which premieres Jan. 15, that offers consumers a chance to win $1 million.

People compete for the top prize by correctly identifying the singers who get cut from the competition and the person who becomes the next American Idol. In addition to the $1 million prize, 13 cash prizes also will be awarded ranging from $10,000 to $50,000 by playing the game each Thursday after a contestant has been eliminated from the show.

More than 100 million specially marked packages of Nestle Crunch Crisp, Baby Ruth, Butterfinger, Nestle Crunch and 100 Grand candy cards will carry game codes for the “Idol Elimination” bracket game. Players can enter the codes online from Feb. 14—when the final 24 contestants are revealed—to Feb. 19 at www.americanidol.com. There they can create a game bracket to guess who will be eliminated each week through the season. Players with the correct answers could win $1 million. Players use the same entry code to fill out a new bracket and choose the singers they think will continue on for the remainder of the elimination rounds. Game codes will be available on single and king-sized candy bars, in eight-packs, and Fun Size bags, according to the company.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

General Mills appoints Rick Palmore general counsel

BY Tara Smith

MINNEAPOLIS General Mills on Wednesday appointed Roderick Palmore executive vice president, general counsel and chief compliance and risk management officer, effective Feb. 11, 2008. Palmore will have responsibility for the company’s worldwide legal activities, corporate ethics and compliance, and corporate security.

Palmore most recently served as executive vice president and general counsel at Sara Lee Corporation. He was named to the most recent issue of Inside Counsel magazine list of the “50 Most Influential In-House Counsels,” and had a broad impact on the legal profession through his leadership of “Call To Action,” an initiative he helped launch three years ago to improve the minority representation and mobility within law firms providing services to major corporations.

Palmore succeeds Siri Marshall, who retired effective Jan. 1, 2008. Marshall joined General Mills as senior vice president, general counsel and secretary in 1994, guiding the company’s worldwide legal activities. In addition to serving as the company’s general counsel and corporate secretary, Marshall also served as chief governance and compliance officer.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
CENTER STORE

Necco introduces new phrases on Valentine heart candy

BY Tara Smith

NEW YORK New England Confectionary Co. on Wednesday anounced that its Sweethearts Conversation Hearts will include new weather- and nature-themed phrases.

The sayings “highlight the exitement and upredictability of the day-to-day change of weather and people’s love lives,” said Lory Zimbalatti, Necco marketing manager, in a statement.

Included are such phrases as, “Melt My Heart,” “Heat Wave,” “Get My Drift” and “Nature Lover.”

The Revere, Mass.-based company has been manufacturing Sweethearts Conversation hearts since 1866, and in the 1990s began introducing different themes.

Necco is being sold to a group of investors led by American Capital Strategies under a deal announced Dec. 28. Terms of the sale were not disclosed.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?