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Naked Juice introduces two new flavors to Protein Zone line

BY Allison Cerra

AZUSA, Calif. A juice company has added two new flavors to its workout-recovery beverage line.

Naked Juice has introduced two new additions to the hugely popular Protein Zone line: Mango and Double Berry. With a unique blend of proteins and exceptional taste, these two new flavors are the perfect post-workout beverages that help you get out what you put into your workouts.

Exercising never tasted so delicious with the smooth, refreshing fruit tastes of Mango and Double Berry Protein Zone flavors. As the newest members of the Naked Juice Protein Zone line, both flavors bring more than three servings of fruit (according to USDA standards) and 30 grams of protein per bottle to help fuel strong muscles and a healthy body. Mango offers a juicy flavor burst of mango, orange and apple, while Double Berry delivers a perfect taste fusion of blueberries and strawberries.

Naked Juice’s Mango and Double Berry Protein Zone flavors are available nationwide for the suggested retail prices of $3.99 per 15.2 ounce bottle.

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Pampers brings pregnancy to the Web with video series

BY Allison Cerra

CINCINNATI A popular diaper brand is launching a Web series series documenting the real-life journey of a young couple as they experience pregnancy and birth for the first time.

“A Parent Is Born,” is a 12-episode series, which debuts on Pampers.com Monday, and also includes a syndication plan with a number of partners online.

“A Parent Is Born” is a docu-drama series following a real couple, Suzie and Steve, along their path to parenthood. The series captures the range of challenges, fears, excitement and joys that come with having your first child. The episodes are 4 to 5 minutes in length and will live on the recently redeveloped Pampers Village Web site, which continues to offer new content and features to delight current parents and parents-to-be where they live, work and play.  “A Parent is Born” is an honest, entertaining, portrayal of a couple’s amazing journey from the 15th week of pregnancy through the first month post birth.

“Pampers understands there are experiences to be faced long before the baby even comes,” said Jodi Allen, North American VP and general manager for Pampers. “The ‘A Parent is Born’ series is an authentic look at the joy and excitement, as well as the challenges and fears that go along with becoming a parent. We are excited to enhance the Pampers Village Web site and provide consumers with compelling video content that not only informs new parents-to-be, but also provides some nostalgic moments for parents looking back at their own journeys.”

The debut of “A Parent Is Born” will also be enhanced by the airing of a 30-minute version of the series on DirecTV’s VOD platform from Aug. 24 to Aug. 30, and the series will be promoted on TLC that week.

The “A Parent is Born” series is the result of a collaboration between Pampers and Procter & Gamble Productions, the division of P&G that connects consumers and brands through engaging and entertaining content. The series is sponsored by Pampers and was created and produced by The ZiZo Group, a digital content strategy company working in partnership with PGP.

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Beef jerky gets a kick of caffeine

BY Allison Cerra

DENVER The Performance Enhancing Meat Snack Co. announced Monday the immediate availability of an invigorating caffeinated beef jerky combining premium strips of peppered beef with an energizing additive.

Perky Jerky contains roughly the same amount of caffeine found in two cans of a popular energy drink. Additionally, it is 90 calories per serving with 22 grams of protein.

Perky Jerky is the first ever energy jerky to be approved by the United States Department of Agriculture and it is already developing a grassroots.

More than three years in the making, Perky Jerky is a culmination of its creator’s quest to formulate the world’s best tasting beef jerky with a boost of energy found in no other jerky product.

Perky Jerky is flavored using a 100% natural additive derived from Guarana, a plant native to South America, and found in many energy drinks and herbal teas. 

“We chose Guarana because of its smooth, reliable and predictable energizing properties. It’s an all natural way to give an energetic punch to the tender, peppered beef that we use to make Perky Jerky,” said Brian Levin, developer of Perky Jerky.

Perky Jerky is available on the Web at www.perkyjerky.com and will soon be available in stores nationwide.

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