CENTER STORE

MY M&M’s unveils new brand for brides, bachelorettes

BY Allison Cerra

HACKETTSTOWN, N.J. Mars Direct, Inc., an affiliate of Mars Snackfood US, announced Thursday the introduction of the MY M&M’S Shimmer Collection featuring shimmering golden, platinum and pearl M&M’S brand chocolate candies, available exclusively online at mymms.com.

From showers and bachelorette parties to weddings and honeymoons, the new MY M&M’s Shimmer Collection can be personalized with photos and messages to commemorate a special day with a one-of-a-kind favor.

Former “The Bachelorette” star Jen Schefft is using MY M&M’s Shimmer Collection to add a personal touch to all her wedding occasions, as she makes her transition from bachelorette to bride in the coming months.

“For my wedding, I’ve been looking for small touches that can make a big impact on my day,” said Schefft, who is planning a spring wedding. “One thing I’m really excited about is my wedding favors. Each of my guests will receive platinum and pearl MY M&M’s Shimmer Collection personalized with special messages and a photo of both myself and my fiance.”

MY M&M’s Shimmer Collection can be ordered by visiting www.mymms.com or by calling 888-696-6788. They are available in 7-ounce bags (minimum order: 3 bags) for $12.99 per bag, and in 5-pound bags priced at $139.99. Additionally, consumers can find other personalized favors including gift bags, silver tins, clear boxes, elegant tulle bags and small glass gift boxes.

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Kimberly-Clark rolls out Scott Naturals

BY Allison Cerra

DALLAS Kimberly-Clark Corp. announced the national launch of Scott Naturals — a family of bath tissue, towels, napkins and flushable wipes products that deliver quality, performance and environmental benefits at a competitive price.

Scott Naturals bath tissue, towels and napkins contain a blend of recycled and virgin fiber – 40% recycled fiber in bath tissue, 60% in towels, and 80% in napkins.  The 2-ply bath tissue delivers the softness consumers expect from the Scott brand, while the towels feature fast-absorbing ridges that soak up spills and get the job done right. The flushable wipes are made with natural Aloe Vera and 100% of fibers derived from sustainable resources.

“The lower quality and higher price perceptions of products containing recycled fiber has limited consumer acceptance,” said Erik Seidel, Scott brand director. “Scott Naturals bath tissue, towels, napkins and flushable wipes are made using proprietary technologies that enable K-C to deliver high performance, quality, and value consumers expect from the trusted Scott brand.”

To support the nationwide roll-out of these products, K-C will launch a marketing campaign that includes the Scott Naturals brand providing “green’” home improvement tips in a web video series hosted by Kahi Lee, interior designer from the cable network show Design on a Dime. The video series can be seen on the Scott Common Sense Web site and other online video networks.

Additional elements of the campaign include print advertising in upcoming “green’” issues of consumer magazines, high-value coupons, billboard sponsorships on HGTV and HGTV.com, targeted online social networking and blogger outreach, experiential marketing and public relations activities.

The Scott Naturals products will be widely available at major North American retail locations in mid-April. For more information on the Scott Naturals products, visit www.scottcommonsense.com/naturals.

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Wegmans promotes healthy living on its Web site

BY Michael Johnsen

ROCHESTER, N.Y. Wegmans on Tuesday highlighted its “Eat Well. Live Well.” program, a series of video vignettes hosted on the company’s site, wegmans.com, that are designed to help “customers overcome the ‘disconnect’ between wanting to be healthy and making everyday choices that support better health consumers,” the grocer stated.

First introduced in the fall of 2008, new videos are added each season, and the latest batch has just appeared online. They take on five topics — vitamin D, whole grains, high blood pressure, kids and fruit juice and beets. Each offers information that’s useful when making menus or shopping lists.

“The mission of Wegmans’ nutrition team is to simplify nutrition in the aisle and on the plate,” stated Jennifer Felice, Wegmans corporate nutritionist, who stars in the videos. “Videos are a great way to give customers practical advice about what really matters, so they can buy the best health bargains while choosing foods their families enjoy.”

The vitamin D video, for example, explains why vitamin D has been in the news — recent studies indicate that it may enhance the immune system and reduce the risk of several diseases, including cancer and diabetes. In the video, Felice pulls out of her shopping bag examples of foods rich in vitamin D, including heart-healthy fatty fish such as mackerel, salmon or sardines, and such foods fortified with vitamin D, as milk, yogurt and breakfast cereals. Vitamin D is called the “sunshine vitamin,” she explains, because our skin makes it when exposed to sunlight – just 15 minutes a day boosts Vitamin D levels. For those living in areas with less year-round sun, a supplement might make sense, she said.

“We’ll be adding to the video library as we go, taking up topics that we know many customers may be struggling with,” Felice said. “They’re an effective way, we think, to help customers make informed decisions that can keep their families healthier.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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