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Morinaga America introduces Hi-Chew to U.S. consumers

BY Allison Cerra

LOS ANGELES Morinaga America is introducing the nation to a popular fruit chew in Japan.

Hi-Chew, available is six flavors, are featured on Hi-Chew.com, where visitors can learn more about the candy, dubbed “a little piece of heaven” by its makers. To help generate excitement and stimulate curiosity in the Hi-Chew brand, Morinaga America is sponsoring a video/photo contest. The Hi-Chew “Anywhere, Anytime” contest encourages people to submit video or photos of friends and/or family enjoying Hi-Chew fruit chews. Once a month, an image is chosen from that month’s submissions and the winner receives a 30-day supply of their favorite Hi-Chew flavor.  The winning video/photo is featured on the Web site.

“Hi-Chew fruit chews are like nothing you’ve ever tasted before,”said Toshiya Yasuda, Morinaga America president, marketing and distribution channel for Hi-Chew in the U.S. “Our tag line, ‘a little piece of heaven,’ really captures the essence of the Hi-Chew taste sensation of the smooth, juicy, chewy texture and long-lasting flavors of Strawberry, Green Apple, Mango, Melon and Orange. Equally exciting is the introduction of the newest flavor Banana to coincide with the launch of the Web site.”

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Giant-Landover to carry Jones Soda products

BY Allison Cerra

SEATTLE Jones Soda announced its distribution agreement with Giant-Landover.

The supermarket chain, which operates 180 stores located in Virginia, Maryland, Delaware and the District of Columbia, will carry seven flavors of Jones Soda, including Jones’ new Zilch line of premium quality, zero-calorie sodas.

Bill Meissner, Jones Soda Co.’s CEO said, “Having our products merchandised in Giant stores is a credit to our unique products and to the efforts of our hard-working sales team. We have already earned distribution through Ahold’s largest operation, Stop and Shop, and once successful with Giant-Landover, the other Ahold banners like Giant-Carlisle, Tops and Bi-Lo will likely have an interest in bringing in Jones products as well.”

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Breyers Yogurt appoints new CEO

BY Allison Cerra

BOULDER, Colo. Breyers Yogurt named James Nolan its new CEO, replacing Chuck Marcy, who is leaving the company to pursue other interests.

Nolan brings three decades of food industry experience to Breyers. He most recently served as EVP and CEO of Sara Lee Fresh Bakery, a division of Sara Lee Corp., where he developed and implemented sales, marketing, supply chain and consolidating strategies that supported revenue growth and margin expansion.

“My decision to join Breyers Yogurt Co. from Sara Lee reflects my belief in the company’s prospects for continued growth and product innovation,” said Nolan. “Among the most respected brands in the U.S. food industry, consumers recognize Breyers and YoCrunch yogurts for their great taste, all natural heritage and healthy-indulgent positioning. Breyers has also been a leader in introducing new products into the yogurt category with successful launches of Breyers Inspirations, YoCrunch 100, and Breyers Disney products. In joining Breyers, I see an opportunity to build on this success by continuing to launch new products and further strengthening our retail partnerships to accelerate both growth and profitability.”

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