Mike and Ike introduces lemonade flavor, donates dollars
BETHLEHEM, Pa. Just Born Inc. has partnered with Alex’s Lemonade Stand Foundation, an organization that raises money for children with cancer, the company announced at last week’s NCA All Candy Expo.
Just Born’s Mike and Ike candy brand will make a minimum donation of $100,000 per year to this foundation to assist in its fight to cure childhood cancer.
The company also unveiled a new flavor of its Mike and Ike candies called Mike and Ike Lemonade Blends, which was the winning flavor in the company’s consumer contest.
“Alexandra Scott [whom the ALSF is named after] set an example for all of us, and we would like to help continue her vision by teaming up with ALSF, said vice president of brand development and services Kathy Bassininski. “Our new delicious Mike and Ike Lemonade Blends variety will be sure to sweeten the success of the important endeavors of ALSF.”
Hershey bars to celebrate Dale Earnhardt
Hershey Co. unveiled four “collector edition” chocolate bars featuring different images of Dale Earnhardt, the seven-time NASCAR champion. The designs will be found on Hershey’s Milk Chocolate bars, Hershey’s Milk Chocolate with Almonds bar and on Kit Kat wafer bars.
The images on the candy bars will include an image of the No. 3 Chevrolet with which Earnhardt won the Daytona 500 in 1998 and Earnhardt’s signature. The company will encourage consumers to make a donation to the Dale Earnhardt Foundation through an online charity event. The bars hit the market in January and the promotion will run through May 2008.
Unilever’s Scales appointed Coca-Cola VP
ATLANTA Coca-Cola, the largest beverage brand in the world, has appointed a former Unilever marketer to be the company’s vice president of brand marketing innovation, according to Marketing Week.
Coca-Cola announced Wednesday that Chad Scales will be assuming his position as the VP of brand marketing innovation, and will officially be on board next week. Scales, who was previously vice president of food division at Unilever North America, will report to Mark Mathieu, senior vice president of brand marketing.
Scales’ knowledge of the business will expand Coke’s new product development in non-core categories (noncarbonated drinks). Scales will be responsible for developing the company into areas such as teas, coffees as well as looking at new packaging.