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Mars launches 85-calorie Fling meringue bar

BY Jenna Duncan

HACKETTSTOWN, N.J. Mars Snackfood US unveiled its new Fling chocolate-covered meringue fingers Tuesday, reports said.

At under 85 calories per chocolate-covered finger, the bars are being billed as “guilt-free.” They come in three different varieties: dark chocolate, hazelnut and milk chocolate. 

“Every woman desires a moment of the day just for herself, to let inhibitions go and to indulge in what she fancies,” Thomas Pinnau, VP of Indulgence at Mars said in a statement. “Fling is more than just a premium, low calorie candy treat.  It’s about embracing what we all love about chocolate while liberating ourselves from the guilt of indulging in what we desire.”

Mars is promoting Fling bars with the tagline “naughty but not that naughty.” Fling bars are now available in grocery, drug, mass merchandise, convenience and specialty store in California only. The suggested retail price is $0.79 per single pack (two fingers, similar to a Kit Kat chocolate bar) and $3.39 per carton of 10.

More information on Fling chocolate-meringue fingers can be found at consumers can visit www.flingchocolate.com.

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Giant Eagle supermarkets’ founder Moravitz dies

BY Michael Johnsen

FOX CHAPEL, Pa. Stanley Moravitz, 86, who helped found the Giant Eagle supermarket chain, passed away Jan. 11 at his Pittsburgh-area home the Associated Press reported Tuesday.

The AP reported that Moravitz, who still had an office at Giant Eagle, died of cancer.

His funeral is Wednesday in Pittsburgh.

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Vitaminwater, Facebook ‘connect’

BY Allison Cerra

NEW YORK Vitaminwater has unveiled its newest beverage, created with the help of the brand’s Facebook fans.

Vitaminwater’s newest flavor, Connect, is a black cherry-lime flavor made with caffeine and eight key nutrients. One grand prize winner and four finalists were chosen, whose labels all inspired the finished product. The grand prize winner and four finalists were chosen in part by the brand’s celebrity spokespeople, Carrie Underwood and 50 Cent.

Connect will be available in stores nationwide in March 2010. Consumers are urged to keep their eyes on www.facebook.com/vitaminwater for news, information, and special offers for Connect, including a possible sneak tasting opportunity.

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