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Kraft launches healthy-eating app

BY Allison Cerra

NEW YORK Kraft Foods has launched Big Fork Little Fork, an app designed to help raise kids with smart eating habits and an appreciation for food.

Available for $1.99 for the Apple iPad, Big Fork Little Fork features 300 recipes, games, how-to videos, tips and in-depth articles.

“Kraft Foods understands that parents are hungry for food ideas that their kids will enjoy,” said Ed Kaczmarek, director of innovation, consumer experiences at Kraft Foods. “Our Big Fork Little Fork app is specifically designed to answer that need and is set to transform how families approach cooking and eating together.”

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Fresh Harvest expands product reach in Oregon Walgreens stores

BY Allison Cerra

NEW YORK Fresh Harvest once again is expanding distribution of its Wings of Nature snack bars throughout Walgreens locations in Oregon.

The developer and marketer of natural and organic products said Tuesday that while its line currently is available in approximately 100 Walgreens stores throughout the state, the distribution now will reach all Walgreens stores in Oregon.

“Our continued expansion in Walgreens shows that our marketing plans and growth strategy are working. We are actively working with our distributor in the Northwest to further increase our retail locations and distribution points,” stated Michael Friedman, Fresh Harvest’s CEO. “We believe that this will have a positive impact on our revenues going forward and will strengthen our brand awareness.”

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Target, Kraft Foods, P&G combat childhood hunger

BY Allison Cerra

MINNEAPOLIS Target has teamed up with Kraft Foods and Procter & Gamble to support hunger relief.

From July 11 to Aug. 14, when Target guests purchase select Kraft Foods and Procter & Gamble products at any local Target store, 5% of the total sales of those products will be donated to Target Meals for Minds – an innovative school food pantry program that brings food to schools to help feed children and families in need across the country. Target also will publicize the promotion through its weekly ad and in-store signing at stores across the country.

Target also restated its commitment to supporting Feeding America along with Kraft and P&G and will donate up to $800,000 to the hunger-relief charity. As part of its Meal for Minds program, Target is partnering with Feeding America to develop the tools needed to help local food banks bring the Target Meals for Minds school food pantry program to more schools in their communities.

“When children are hungry, they have trouble staying alert and can fall behind in school,” said Laysha Ward, president community relations at Target. “This in-store promotion reinforces Target’s commitment to putting more kids on the path to graduation and allows our guests to help kids meet their academic potential by purchasing products already on their shopping lists.”

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