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Kmart gets smart, uses its senses with private-label line

BY Allison Cerra

HOFFMAN ESTATES, Ill. — Kmart is introducing its private-label brand, Smart Sense, offering customers products for almost 20% less than the leading brand. The Smart Sense line currently consists of hundreds of products available in Kmart stores, and will expand to more than 1,200 items by early 2011.

"With the introduction of the Smart Sense line, Kmart is looking to offer a more affordable Kmart brand product assortment that will rival the quality of more nationally recognized brands," said Mark Snyder, chief marketing officer at Kmart. "While the Smart Sense line will offer the everyday essentials, Kmart is also taking it a step further by providing unique products that you wouldn’t typically expect to see under a store brand."

The Smart Sense line is part of the Kmart Smart Assist Savings Card loyalty program, which gives eligible unemployed customers a 20% discount off of more than 1,200 regularly priced, high-quality Kmart-brand grocery and drug store staples. The program was launched in 2009 and currently has more than 100,000 members.

In related news, Kmart-branded products also will be getting a new look that features brighter packaging, the company said.

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Executive changes announced at Campbell Soup Co.

BY Allison Cerra

CAMDEN, N.J. Campbell Soup Co.’s chief executive is retiring at the end of the company’s fiscal year.

 

Doug Conant will step down from his role as president and CEO, a position he has held since 2001, on July 31, 2011, the company said Tuesday. Campbell’s board of directors appointed EVP and COO Denise Morrison to lead the company at the beginning of fiscal 2012. Morrison also has been elected a director of the company as of Oct. 1.

 

In her new role, Morrison will be responsible for leading all of the company’s global businesses. The businesses in the North America soup, sauces and beverages division, international division and Pepperidge Farm will report directly to her. Morrison, who joined Campbell in 2003, also will oversee corporate strategy, research and development, and global marketing services. Other corporate functions will continue to report to Conant.

 

“Doug has provided exceptional leadership to our company during the past decade,” said Paul Charron, Campbell Soup Co. chairman. “He conceived and implemented a strategic vision that transformed Campbell into the focused, highly competitive business it is today. He has built a superb executive team. Through his extraordinary personal leadership, he has created an organization with world-class levels of employee engagement and a powerful commitment to win in the marketplace, the workplace and the community, all with the highest standards of integrity. The legacy of his wide-ranging contributions and sterling personal values will long endure at Campbell."

 

 

"Denise is an outstanding leader with a commanding knowledge of Campbell’s business and an impressive record of achievement," Charron added. "The board is confident that in her expanded leadership role, she will drive strong business performance and enhance the company’s strategies for accelerating growth across our powerful brand portfolio. We look forward to working with Doug and Denise to implement a smooth and successful leadership transition."

 

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New Matador beef jerky is flamin’ hot

BY Allison Cerra

MINONG, Wis. Jack Link’s Matador brand is amplifying its meat snack lineup with a flamin’ hot variety.

New Matador flamin’ hot stick combines Matador’s original beef jerky with a hot and spicy kick, the company said. Within one year, the Matador brand has introduced three stick flavors and four jerky flavors.

The new Matador flamin’ hot stick is available in a 1-oz. package for $1.29.

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