CENTER STORE

Kimberly-Clark gets soft with new Cottonelle wipes

BY Allison Cerra

DALLAS Believing sensitive skin care has no boundaries, Kimberly-Clark Corp. is introducing improved Cottonelle Aloe & E toilet paper and new Cottonelle SoothingClean flushable moist wipes. These extra gentle products offer a combined solution that help make it easy for consumers to care for sensitive skin in their most sensitive spots.

“Sensitive skin is a big concern for many consumers. Some 67% of women claim to have sensitive skin, and 40% of adult consumers report ‘minor skin irritation down there’,” said Courtney De Salvatore, brand manager. “Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes help make caring for sensitive skin on bottoms an easy part of users’ daily personal care routine.”

Cottonelle Aloe & E toilet paper has been improved as a gentle, gliding, silkier, softer bath tissue that is even more comfortable to use than the prior Aloe & E tissue. Cottonelle SoothingClean flushable moist wipes are new to the market and are dermatologist tested. The product is alcohol free, enriched with Aloe & E, gentle enough for everyday use, and breaks up after flushing.

To help educate consumers about sensitive skin care – in a gentle, cheeky way – the Cottonelle brand has established the Cottonelle Institute of Sensitive Skincare online at www.cottonelleinstitute.com. The informational Web site, hosted by the iconic Cottonelle puppy, helps visitors discover their individual sensitive skin types – and how to care for them – through interactive labs, tips and activities.

Cottonelle Aloe & E toilet paper and Cottonelle SoothingClean flushable moist wipes are available in retail outlets across North America.

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Dr Pepper Snapple Group sees solid gain in Q2

BY Allison Cerra

PLANO, Texas Dr Pepper Snapple Group reported second-quarter earnings of 62 cents per share Thursday, a whopping 46% increase from the year-ago period.

The Plano, Texas-based company said earnings for the period ended June 30 rose to $158 million, or 62 cents per share, compared with $108 million, or 42 cents per share, a year earlier.

For the second quarter, reported net sales were down 4%. Excluding the loss of Hansen product distribution and on a currency neutral basis, net sales increased 3% reflecting solid pricing actions and 3% sales volume growth offset by negative mix from higher carbonated soft drink concentrate and value juice sales. Segment operating profit, as adjusted, increased 16% reflecting lower commodity and fuel costs, operating benefits from higher volumes and a strong cost control focus. Reported income from operations was $297 million.

“Our results continue to show the strength of our brands and the flexibility of our balanced routes to market. Despite a challenging macroeconomic backdrop, each of our segments posted solid net sales gains, grew liquid refreshment beverages value share and added new points of distribution. Our continuous improvement mindset and strong cost control focus, coupled with better than expected input costs, resulted in double-digit growth in segment operating profit on a comparable, currency neutral basis,” said DPS president and CEO Larry Young. “As we look ahead, we remain confident that our advantaged portfolio will continue to deliver industry leading results. With a less onerous input cost environment, we will take full advantage of marketplace investment opportunities to support the long term health of our brands and will leverage our productivity office to drive further efficiencies in our business.”

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Oscar Mayer Lunchables lunch combinations introduces six new varieties

BY Allison Cerra

MADISON, Wis. Back-to-school time gives kids a fresh start, and Oscar Mayer is looking to making lunch meals more convenient and healthy.

Oscar Mayer is introducing a new line of Oscar Mayer Lunchables Lunch Combinations, which includes spring water and a number of firsts for the brand, including sub sandwiches and applesauce. The product line also offers the following enhancements:

  • Turkey made with 100% turkey breast: a good source of protein;
  • Bread made with whole grain;
  • Kraft 2% cheddar: an excellent source of calcium;
  • Dessert including Chewy Chips Ahoy! Cookies and Mini Nilla Wafers.

“Moms told us what they wanted and we listened,” said Darin Dugan, senior director marketing for Lunchables. “So we’ve added items like spring water, applesauce and bread made with whole grain.”

The new Lunchables Lunch Combinations line is made up of six varieties including: Turkey + Cheddar Sub Sandwich; Ham + American Sub Sandwich; Turkey + Cheddar Cracker Combos; Ham + American Cracker Combos; Deep Dish Cheese Pizza and Deep Dish Pepperoni Pizza. The Turkey + Cheddar Sub Sandwich and Deep Dish Cheese Pizza meet the Kraft Foods Sensible Solution criteria for nutritional value.

Additionally, the new line will be launched in an all new, clear, snap-close package that uses recyclable sleeves, bottom trays and water bottles. This is the first appreciable change to the packaging in the brand’s 21 years.

“Our product packaging really tops off the introduction of this new line,” said Dugan. “We’ve made it easier than ever for Mom to see exactly what’s inside.”

KelloggsDRSNhttp://www.centerstoregrowth.com

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