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Kettle introduces Tias! tortilla chips

BY Allison Cerra

SAN FRANCISCO Diamond Foods’ Kettle brand is expanding to include all-natural tortilla chips.

New Kettle Tias! line will be offered in six flavors, including salsa picante, zesty ranch, nacho cheddar, toasted corn, sweet Baja barbeque and chili con queso. The entire line is made of certified organic corn, expeller pressed oil and all-natural seasonings.

“Kettle Brand Tias! is a strong opportunity for our company to leverage the innovation strength of the Kettle brand and place it into an adjacent segment. The natural tortilla chip segment is 40% larger than the natural potato chip segment,” said Michael Mendes, chairman, president and CEO of Diamond Foods.

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Kellogg debuts FiberPlus Antioxidants cereals

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg has introduced new Kellogg’s FiberPlus Antioxidants cereals, great-tasting sources of fiber and antioxidant vitamins C and E.

Kellogg’s FiberPlus Antioxidants cereals are available in berry yogurt crunch and cinnamon oat crunch, and are available in the cereal aisles of grocery stores nationwide.

“Kellogg’s FiberPlus is a brand that understands that consumers want to get positive nutrition without sacrificing great taste,” said Cheryl Dolven, registered dietitian and director of nutrition marketing at Kellogg Co. “Kellogg’s FiberPlus Antioxidants cereals deliciously delivers fiber and antioxidants. It’s an ideal choice for consumers who want great taste and nutrition from their cereal.”

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Nielsen: CPGs should shift focus to baby boomers

BY Allison Cerra

NEW YORK As advertisers and consumer goods manufacturers focus on consumers ages 18 to 34 years, one marketing research firm said that one often-ignored group also has leverage in the buying game.

Nielsen reported that baby boomers — adults born between 1946 and 1964 — are an affluent group that seek new technology and brands like their descendents and hold 38.5% of CPG dollars, Nielsen revealed in a new report.

Nielsen also revealed that:

  • Dominate 1,023-out-of-1,083 consumer packaged goods categories
  • Watch the most video: 9:34 hours per day
  • Comprise 1/3 of all TV viewers, online users, social media users and Twitter users
  • Time shift TV more than 18-24s (2:32 vs. 1:32)
  • Are significantly more likely to own a DVD player
  • More likely to have broadband Internet access at home

“Boomers should be as desirable for marketers as Millennials and Gen-Xers for years to come; they are the largest single group of consumers, and a valuable target audience. As the U.S. continues to age, reaching this group will continue to be critical for advertisers,” said Pat McDonough, SVP insights, analysis and policy at Nielsen.

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