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Jelly Belly adds new technology to Web site

BY Melissa Valliant

FAIRFIELD, Calif. Jelly Belly for the fourth time replaced its Web site’s platform recently and reported an 18% increase in conversion rates, as well as a 51% increase in retail sales, on the site for the 2008 holiday shopping season. The company researched various Web services for six months until it decided to stick with the build-your-own option because of its ability to support a high amount of “back-end integration among inventory records and trading partners,” according to Internet Retailer.

The site was custom-coded in Microsoft Corp.’s .Net development environment, and Jelly Belly looked to other innovative online retail developers for further technological Web add-ons. The candy company looked to SLI Systems Inc. for a search application that was created to improve search results, and Jelly Belly used a tool from Fluid Inc. that allows shoppers to view enlarged products details.

“These features are definitely making it easier for our shoppers to find what they want, while making our products look better online,” said e-commerce marketing manager Jason Marrone.

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Sara Lee changes product labeling on baked goods, adds nutrition info

BY Jenna Duncan

DOWNERS GROVE, Ill. Sara Lee on Wednesday announced that it will add nutrition information to its packages of bagels, bread, buns and other baked items. The Nutritional Spotlight labels will be added to product packages this month, starting with the Sara Lee Soft & Smooth bread brand.

“We know individuals want convenient, nutritious choices when shopping at their grocery stores,” Sara Lee VP Tim Zimmer said in reports. “The Nutritional Spotlight helps individuals quickly identify Sara Lee products that contain the nutrients most important to them and their families.”

The revised labeling comes as part of an effort by Sara Lee to help families make wise nutrition selections when shopping for baked goods, reports said.

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Doritos narrows hopefuls in Super Bowl sweepstakes to five

BY Jenna Duncan

PLANO, Texas As game day for Super Bowl XLIII quickly approaches, the chance to win a free trip to “Crash the Super Bowl” is coming to a close.

Visitors to Doritos’ “Crash the Super Bowl” can get a chance to win tickets to the game by watching and voting on five finalist videos, selected from almost 2,000 submissions of user-generated ads. One ad will be selected to appear on the air during the game and the creator will receive $1 million if the USA Today Ad Meter ranks it as one of the most popular ads appearing during the game. 

Each of the five finalists will receive $25,000 and a trip to Super Bowl XLIII in Tampa Bay to view the game from luxury box seats.

“They are literally about to give Madison Avenue a run for its money,” Doritos group VP of marketing, Ann Mukherjee, said in a statement.

Voting ends on Jan. 25. Visitors can cast their votes online through a link at http://crashthesuperbowl.com/.

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