Jamba Juice varieties now available at grocery stores
EMERYVILLE, Calif. Jamba Juice has joined forces with Inventure Foods so consumers can enjoy Jamba Juice’s signature fruit smoothies at home.
Jamba all natural smoothies now will be available in a number of leading national grocery stores this week with a suggested retail price of $2.99 to $3.29 per unit. Jamba’s smoothies contain real fruit, nonfat yogurt, and an antioxidant boost with 100% of your daily value of vitamin C. Simply add apple juice, blend for less than 60 seconds, and enjoy a delicious, made-at-home Razzmatazz, Mango-a-go-go or Strawberries Wild smoothie.
“It’s no secret that Jamba enthusiasts love their Jamba Juice smoothies, so we knew we had to get every last detail right with this grocery store variety,” said Steve Sklar, SVP marketing, Inventure Foods. “We worked diligently with the Jamba Juice team to make sure our at-home varieties offered the same consistency and great taste customers have come to expect at a Jamba Juice store.”
CVS/pharmacy makes donation to LA Diaper Drive
WOONSOCKET, R.I. A leading retail pharmacy chain has made a donation to a volunteer organization that provides diapers to low-income families in the Los Angeles area.
CVS/pharmacy donated 600,000 diapers to LA Diaper Drive. A portion of the diapers will be distributed by LA Diaper Drive at “Los Angeles’ Biggest Playdate,” a family festival co-hosted by CVS/pharmacy and LA Diaper Drive on May 22. The event site — Rosecrans Boundless Playground — provides access for children of all abilities to play together and was built in 2008 through a grant from the CVS Caremark Charitable Trust as part of the CVS Caremark All Kids Can program to enrich the lives of children with disabilities, CVS said.
Remaining diapers will be distributed to families throughout the year by more than 20 of LA Diaper Drive’s partner organizations, which provide the diapers as incentives to attend important life skills classes aimed at improving lives and promoting safe and healthy families.
“We know that so many families lack everyday necessities like diapers, which can become an overwhelming financial burden,” said Eileen Howard Dunn, SVP corporate communications and community relations for CVS Caremark. “We are pleased to be able to support families throughout Los Angeles with this donation of 600,000 diapers and are so proud to play a role in giving back to our community during these challenging economic times.”
Snickers evolves its Marathon brand
HACKETTSTOWN, N.J. Snickers is taking its Marathon brand to new heights.
Marathon — a nutritional energy bar — is revamping its image to present its products as better-for-you snacks. The brand has evolved to reflect its position as a functionally nutritious product line with indulgent benefits, Snickers said. To reflect the brand’s evolution, Marathon has launched a new Web site — MarathonBars.com — that features product specifications, special activities and tools to help maintain a healthy lifestyle. The brand will be participating in several exciting events including health expos, races and sporting programs and retailer activities.
The new Snickers Marathon will kick off in second quarter 2010.