Interbrand to lead design, packaging initiatives for Wrigley
CINCINNATI Interbrand today announced that its Cincinnati arm will lead the design and packaging initiatives for chewing gum giant Wm. Wrigley Co. of Chicago.
Ronny Kastner, executive director of the Cincinnati account management team, will serve as the Wrigley global relationship manager for the new account.
Wrigley Co., with global sales of $4 billion, produces and distributes 16 international brands and owns such chewing gum brands as Doublemint, Big Red, Winterfresh, Extra, Eclipse, Orbit and Excel, as well as confections that include mints, breath strips and candies. The company had 2007 revenues of $4.6 billion and an average two-year revenue growth of 13.3 percent, according to Bloomberg.
The Cincinnati office of Interbrand, which employs more than 100 at offices in Norwood at the Smith Road exit of I-71, expects the account to bring new jobs to its local division. Kastner led the pitch to be the single global packaging design agency for the Wrigley account.
“We are thrilled, as more than 12 agencies were at the start of the process,” Kastner said.
Advertising Age ranks Emerald commercial in year’s Top 10 best ads
STOCKTON, Calif. Diamond Foods, a company specializing in culinary nuts and snack products, on Thursday announced that Advertising Age’s Bob Garfield selected its “Natural Energy” commercial as one of the year’s 10 best spots. The commercial for the company’s Emerald product line premiered during the 2007 Super Bowl and features the late Robert Goulet pulling pranks on people with low energy levels during the midday slump, until he is scared away by an alert man bestowed with natural energy from eating Emerald nuts.
“We are excited to have our commercial recognized in Advertising Age as one of the year’s top spots since it effectively blended humor with our message about the healthy energy benefits of nuts,” said Andrew Burke, senior vice president of Marketing, Diamond Foods.
Emerald snacks are the fastest growing snack nut brand in U.S. food stores, according to IRI Food InfoScan data for the 52-week period ended Dec. 2, 2007.
Nike, Coke ring in the New Year with call to fitness ads
NEW YORK Nike and Coca-Cola are joining the bandwagon of the fitness advertisement surge which backs the most frequent New Year’s resolution—getting in shape.
Nike and Coca-Cola today announced a two-year deal, beginning Tuesday, with fitness network Exercise TV. The deal for undisclosed terms will place Coke’s Enviga green tea and brand images on some of the channel’s workout shows and create original Enviga programming. Enviga claims to help burn calories by speeding up metabolism with green tea extracts and caffeine.
Nike returns as a title sponsor for MTV’s New Year’s celebration and will kick off a fitness ad campaign around its “No Excuses” theme. “There’s no better way to deliver an inspiring message of health and fitness for the new year to the youth of America than through MTV,” said Nike spokesman Dean Stoyer.
Trend-watcher Marian Salzman at ad agency JWT stated that Coke and Nike are seizing a good opportunity to offer people a positive, action-oriented message as they try to move on from 2007’s credit crunch, housing slump, declining dollar and other woes.