Huggies covers ‘every little bottom’ with diaper drive
DALLAS Kimberly-Clark’s Huggies brand has kicked off a diaper drive with the help of "Grey’s Anatomy" star Ellen Pompeo.
The diaper drive, Every Little Bottom, will include a series of local drives, events, a donation from the brand and other activities to generate up to 20 million diapers for babies in need. Pompeo, who recently gave birth to her daughter, serves as an ambassador for the cause.
"As a new mom, I was shocked when I learned how prevalent diaper need is in the U.S. It is heartbreaking to imagine the ongoing struggle these moms face to provide enough diapers to change their babies and the toll that takes on babies in our own communities," Pompeo said. "I am proud to be an Every Little Bottom ambassador to help spread the word and encourage communities to help us collect and donate diapers to babies in need."
The diapers donated will reach babies in need through two Every Little Bottom partners –– a network of diaper banks and Feeding America.
Added Huggies brand senior director Stu Schneider, "The national expansion of Huggies Every Little Bottom will allow us to help even more babies across the country. And, the ability for us to truly localize this effort through the help of our dedicated partners and retailers to help babies right in their own backyards is critical to making an impact."
Revolymer revs up the flavor in gum
ATLANTA Revolymer is launching a new brand of gum that is eco-friendly and has long-lasting flavor.
New Rev7 gum will be available in both peppermint and spearmint flavors, with additional flavors slated to launch next year. The gum, the company said, also can be readily removed from clothes using soap and water; and environment tests have shown that more than 50% of its chewing gum is removed by conventional street cleaning, and any gum washed into the drains will degrade into minerals, biodegradable products and inert materials.
"Revolymer is offering a premium product that will change the chewing gum industry significantly," said Chris Tamillo, Revolymer VP sales and marketing. "There is both an appetite for this new brand in the U.S. and a willingness to provide consumers with a product that is better for the environment but does not sacrifice quality."
The company is unveiling Rev7 at the National Association of Convenience Store Show.
IDC develops new packaging for Sunkist liquid protein
NEW YORK Sunkist has unveiled its newest way to deliver its liquid shots of protein.
Through a partnership with the International Dispensing Corp., the one-gallon, Multiserve SafePak stand-up pouch delivers protein shots without need for refrigeration and features the Answer, IDC’s patented, proprietary dispensing technology.
“The Sunkist pouch is a really cool, interactive package that consumers should enjoy,” said Greg Abbott, founder and chairman of IDC. “It is a bulk package, but it is also mobile. Each time you consume the product, you can roll up the pouch a bit more so that it becomes smaller with use. You can safely store it anywhere — in your car, office, backpack, fridge — without concern. At the end, you can squeeze out every last drop, eliminating waste, and when you finally dispose of the pouch you know you are burdening the environment with considerably less packaging material for the same amount of liquid.”