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Hostess debuts Breakfast Classics

BY Allison Cerra

IRVING, Texas Hostess is getting sweet on breakfast.

New Hostess Breakfast Classics are designed for on-the-go consumers. The new line includes:

  • Twin pack blueberry muffins
  • Twin pack chocolate chip muffins
  • Cinnamon rolls
  • Glazed honey buns
  • Jumbo honey buns
  • Berry and cheese danishes
  • Cheese danishes
  • Iced cheese danishes
  • Apple danishes
  • Bear claws

“For consumers on the go, Hostess Breakfast Classics offer convenient and delicious options that deliver the fresh, great taste consumers look for in our products,” said Mike Touhey, VP snack marketing at Hostess.

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Kellogg debuts FiberPlus Antioxidants cereals

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg has introduced new Kellogg’s FiberPlus Antioxidants cereals, great-tasting sources of fiber and antioxidant vitamins C and E.

Kellogg’s FiberPlus Antioxidants cereals are available in berry yogurt crunch and cinnamon oat crunch, and are available in the cereal aisles of grocery stores nationwide.

“Kellogg’s FiberPlus is a brand that understands that consumers want to get positive nutrition without sacrificing great taste,” said Cheryl Dolven, registered dietitian and director of nutrition marketing at Kellogg Co. “Kellogg’s FiberPlus Antioxidants cereals deliciously delivers fiber and antioxidants. It’s an ideal choice for consumers who want great taste and nutrition from their cereal.”

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Pepsi Max brings back classic commercial

BY Allison Cerra

PURCHASE, N.Y. In a multimedia marketing campaign that launched Monday, Pepsi Max has put a twist on the Pepsi “Diner” commercial that aired during Super Bowl XXIX.

Instead of having two soda delivery truck drivers go head-to-head over a can of Pepsi, they both want Pepsi Max, which has zero calories but still has the punch of a Pepsi.

“We’re looking our competition squarely in the eye and making an unabashed claim about the great taste of Pepsi Max. That’s why we’ve revamped one of our most memorable Super Bowl spots to excite our consumers, bottlers and customers,” said Lauren Hobart, chief marketing officer, carbonated soft drinks, PepsiCo Beverages Americas. “The TV commercial today begins one of our most ambitious marketing programs that will have unexpected iterations across a broad array of media channels. It is classic, in-your-face Pepsi marketing.”

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