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Healthy Choice launches steaming entrees

BY Allison Cerra

OMAHA, Neb. Healthy Choice is rolling out its newest line of frozen entrees.

New Healthy Choice steaming entrees — which unlock the fresh taste and vibrant flavors of the large-cut, quality ingredients — will be available in grocery stores nationwide beginning in September for a suggested retail price range of $2 to $2.79. The line features eight contemporary recipes.

“This new line provides consumers with an honest-to-goodness meal,” said Jonathan Gray, manager of research and development at ConAgra Foods, the maker of Healthy Choice products. “You can see the difference as soon as you pick up the tray — the meals are bursting with vibrant vegetables that are frozen at the peak of freshness, and hearty pieces of chicken and even shrimp. Unlike other frozen meals, the clear plastic meal tray and unique steaming film allows consumers to see every ingredient before steam-cooking in the microwave. The vegetables are bright and crisp, the meat is tender and the sauce adds a zest that will freshen up any boring meal routine.”

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Justin’s chocolate butters now available at Whole Foods

BY Allison Cerra

BOULDER, Colo. A brand of organic and all-natural nut butters will roll out its new line of all-natural chocolate flavors in Whole Foods.

Whole Foods now will carry Justin’s chocolate hazelnut butter, chocolate almond butter and chocolate peanut butter in both 16-oz. jars and 1.15-oz. squeeze packs.

“We are honored that Whole Foods Market has chosen our new chocolate flavors to expand its fine selection of organic and all-natural nut butters, nationally,” said Justin Gold, company founder and CEO. “Our customers are getting what they’ve asked for with the release of these new flavors as the first healthy and premium chocolate nut butter spreads on the market.”

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Dream Water to roll out in Walmart, Kmart stores

BY Allison Cerra

NEW YORK Shortly after its retail rollout in Duane Reade and GNC, Dream Water has formed new retail alliances for expanded distribution.

Walmart now is carrying the 2.5-oz. size Dream Water shot in more than 1,000 of its stores nationwide to start, while Kmart is carrying the same size in its New York, New Jersey and Connecticut stores as part of a phased national rollout.

Dream Water is the first water that helps consumers relax and fall asleep, Dream Products said. The proprietary formula includes a blend of natural ingredients: GABA (to help relax), melatonin (to help induce sleep) and 5-htp tryptophan (to help improve the quality of sleep). The 2.5-oz. Dream Water shot contains zero calories and has no preservatives.

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