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Gatorade extends its lineup with functional reformulations of Tiger sports drinks

BY Melissa Valliant

CHICAGO Gatorade is undergoing a health makeover, announced PepsiCo at this week’s National Association of Convenience Stores show in Chicago. The company will be releasing a more wholesome way to “quench your thirst” with a reformulation of Gatorade’s Tiger line of sports drinks. The line, which will be subtitled “Focus,” is to include functional ingredients that improve mental acuity.

Gatorade plans to take their health strategy further with Be-Strong, their protein-drink that competes with brands like Muscle Milk and Labrada Lean Body On The Go. The morning drink, Gatorade AM, is to be renamed “Shine” and will include non-caffeine energy ingredients.

Until this point, Gatorade had not strayed far from the sugar-packed water recipe with which it began in 1965. The only exceptions to this have been recent: the March debut of Tiger, which has more electrolytes than other Gatorade products, and last year’s release of the G2 extension with less sugar. Despite decades of the same basic formula, Gatorade remains the leader in sports drinks and is endorsed by the National Football League, Major League Baseball and the National Basketball Association, among other major professional and collegiate organizations.

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Chief exec of Safeway receives SPIRIT Award from Department of Labor

BY Jenna Duncan

PLEASANTON, Calif. The Department of Labor Wednesday presented Steve Burd, the chairman, president and chief executive officer of Safeway, with the 2008 SPIRIT Award, reports have said. Burd was named for the award because of his mission to create opportunities for people with disabilities.

Former Major League Baseball player Jim Abbott was there to present the award. Abbott has had a successful baseball career, overcoming a condition at birth that left him with just one hand.

SPIRIT is the acronym for “strength in leadership, perseverance in unyielding commitment to achieving success, integrity, serving as a role model, independence and acting as a trailblazer.” The award was presented to Burd at a ceremony in Washington, D.C.

“I am deeply honored and proud to be among the Department’s SPIRIT award winners and particularly pleased to be sharing the recognition with Jim Abbott,” Burd said. “Assisting people with disabilities has long been an important part of what Safeway stands for in the community. We have worked hard to ensure that our company is a place where people with disabilities can find rewarding opportunities.”

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Malt liquors disappear from Utah retail shelves

BY Jenna Duncan

SALT LAKE CITY Last week, Utah saw a new state law go into effect—one that banned the sale of malt liquor beverages from convenience and grocery stores. Additionally, Utah’s state liquor control commissioners have ordered every type of flavored malt drinks to be relabeled with language that clearly states they contain alcohol.

Alcohol drinks such as Bacardi, Mike’s Hard Lemonade, Smirnoff Ice and Sparks were pulled from shelves, with the condition that they would now only be available in state-run liquor stores. And just a little over a week after the ban took effect, it seems that malt beverages are nary to be found anywhere in the state, reports have said.

Sharon Makay, Utah Department of Alcoholic Beverage Control’s spokeswoman told the press that she believes very few bottles of flavored malt beverages are in any of the state-run stores. This is likely a result of the great task and expense that brewers would have relabeling all of relabeling beverages for Utah. A-B’s spokesman, Andrew Baldonado, for example, has already stated that Bacardi Silver and Tequiza malt drinks will not longer be shipped to Utah.

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