Former Vitamin Water exec joins Skinny Nutritional Corp.
Skinny Nutritional Corp., distributor of Skinny Water, announced today the addition of their new director of operations, Cliff Oster. Oster will lead product development, production and purchasing of the zero-calorie, flavored water designed for dieters.
Oster formerly served as Glaceau Vitamin Water’s director of operations where his responsibilities included co-packing management, quality control, purchasing and insuring product quality and performance. He also formulated the first three Vitamin Waters to be sold in the U.S. and is credited with much of the product’s successful marketing across the country.
Oster has an extensive history working in the beverages market. He said in a recent interview that his goals at Skinny Water include producing a beverage for the mass market to help consumers reach and maintain healthy body weights.
Soccer star to represent Nutrilite
ADA, Mich. Amway has announced that it has signed two-time FIFA Player of the Year Ronaldinho to a multi-year, global endorsement agreement to represent Nutrilite, a leading brand of vitamin, mineral and dietary supplements.
Amway reported tha the endorsement deal is the largest platform in the 74-year history of the Nutrilite brand and aligns Ronaldinho with other world-class athletes who endorse the Nutrilite brand.
As part of the partnership, Ronaldinho will be featured in a multi-national marketing campaign that spans 58 countries on six continents. In addition, the company named him as a Nutrilite global spokesperson for the Amway One by One campaign for children.
Ronaldinho will endorse the Nutrilite brand exclusively within the vitamin, mineral and dietary supplements as well as the protein categories. “It makes sense for me because we both believe that everyone should get the most out of what nature has given them,” said Ronaldinho.
World snack foods market expected to reach $278.7 billion by 2010
SAN JOSE, Calif. The global snack foods market should hit $278.7 billion in annual sales by the year 2010, says a new report by Global Industry Analysts.
Experts say snacking trends are on the rise due to busier lifestyles and increased awareness about healthy living. They say such packaging as single-serve or bite-sized packs, resealable snack containers and ready-to-eat items has become a driving variable for commercial success.
Health-conscious snackers are paying more and more attention to low fat, low-calorie, organic and vitamin- and mineral-fortified snacks and “carefree” snackers are demanding more options for flavors to meet their cravings, they say.
The report also says that globalization of brands and products has helped consumers in the developing world catch up to the West. Asia Pacific, Eastern Europe and Latin America all present opportunities for more growth in the world snack foods market, they say.