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Find healthy foods in a snap with Caloricious

BY Allison Cerra

SAN FRANCISCO A new custom search engine for mobile devices enables customers to find nutrition-specific products in their local supermarkets.

Caloricious is a power application that focuses on the preferences and allergens contained in food and beverage items and offers the following features:

  • Aquick, easy search of over 30,000 food and beverage items
  • Consumer ability to identify products based on nutrients, allergens, ingredients and preference, such as organic, natural, vegetarian and vegan
  • Simple explanations of health benefits for each product
  • Calorie labeling and marking questionable additives
  • Traffic light labeling alerts indicating high fat, cholesterol, sugar and sodium
  • Spelling correction and search tips, including descriptive keywords, such as “high protein bars” or “gluten free cereal.”

The app is available on iTunes for $2.99.

“We are thrilled to launch our company in this booming online food media sector,” said Caloricious founder and CEO Guna Ramireddy. “We fully expect that Caloricious will revolutionize the way consumers view shopping for their personal dietary needs.”

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Walgreens serves up Duane Reade’s DR Delish line at its stores

BY Allison Cerra

DEERFIELD, Ill. A few months after it acquired New York-based drug store chain Duane Reade, Walgreens has decided to bring the chain’s private-label brand, DR Delish, to its stores.

Duane Reade’s DR Delish line, which consists of premium snacks and beverages filled with healthy benefits, exclusively rolled out in its namesake stores last September.

“Introducing the DR Delish line of products in our stores is one of the first big steps toward bringing the best of Duane Reade to Walgreens,” said Bryan Pugh, VP merchandising for Walgreens. “The DR Delish brand allows us to offer our customers snacks and beverages with premium recipes but at more affordable prices. These were among the most popular DR Delish products in the New York market, so we’re confident they’ll be a hit with our customers nationwide,” Pugh said. “Our plan is to expand the selection available at Walgreens in the coming months.”

The initial products consumers will see on the end cap will range from $2.99 to $7.49 and include:

  • Trail mix blueberry pomegranate crunch
  • Trail mix mango crunch
  • Trail mix pistachio crunch
  • “Broadway” chocolate chip cookie
  • “Broadway” oatmeal chocolate chunk cookie
  • “Broadway” chocolate chip with pecan cookie
  • “Broadway” raisin oatmeal cookie
  • Pretzel rod tub
  • Gallon teas – green tea with ginsing + honey
  • Gallon teas – sweet tea

The ten 10 DR Delish products now will be displayed at 6,000 stores this week. Other DR Delish products will be rotated in or added to shelves in fall.

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‘Buon appetito!’ Heartland introduces gluten-free pasta

BY Allison Cerra

KANSAS CITY, Mo. Say goodbye to tasteless gluten-free pasta.

Heartland Pasta offers gluten-free dieters the color, texture and flavor of traditional pasta with its yellow corn/white rice blend that also is egg- and dairy-free. Heartland’s pasta is available in spaghetti, penne and fusilli shapes and retails for $1.99 to $2.69.

Heartland gluten-free pasta now is available at Walmart.

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