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Febreze adds new scent to Destination collection

BY Allison Cerra

CINCINNATI Febreze has added a new scent to one of its home fragrance lines, inspired by exotic scents from the tropical coastline of Thailand.

The new Thai Dragon Fruit fragrance joins other scents inspired by tropical getaways and international travel, including Hawaiian aloha, Brazilian Carnaval and Moroccan bazaar. The Febreze Destinations collection was created by infusing scents from these locations into the Febreze product line that includes fabric refresher, air effects, candles and noticeables.

“In expanding the scents that Febreze Destinations collection has to offer, we are bringing the exotic aspects of Thailand to our consumers through an authentic scenting experience,” said Scott Beal, Febreze brand manager.

The Febreze Destinations collection is available nationally at food, drug and mass retailers with suggested prices ranging from $2.99 to $7.99.

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Ferrero bows out of Cadbury bid

BY Allison Cerra

LONDON It seems Kraft’s bite out of Cadbury won’t be soured with an additional bid for the British confectioner.

Italian chocolatier Ferrero, maker of such products as Nutella and Ferrero Roche, told reporters Friday it had no intention of bidding for Cadbury. The news follows Nestle’s election to not place a bid on Cadbury, giving way for Kraft to complete its recommended bid by Feb. 2.

Rumors also have swirled that Hershey may attempt to outbid Kraft, although Hershey has denied those claims.

Last week, Cadbury accepted Kraft’s offer to purchase the U.k.-based company for for 11.7 billion pounds (U.S. $19 billion).

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Yoplait YoPlus gets reformulated

BY Allison Cerra

MINNEAPOLIS Yoplait’s YoPlus now is offering a trio of better-for-you ingredients in its yogurt.

YoPlus now includes antioxidants (vitamins A and E), probiotic cultures and natural dietary fiber (3-g of fiber per 4-oz. serving) and calcium and vitamin D to improve bone health in consumers.

“With its smooth creamy texture and unique flavor combinations, Yoplait YoPlus is an ideal option for someone looking for a snack that offers health benefits and is full of flavor,” said Betsy Storey, associate marketing manager for YoPlus.

 

YoPlus Light is also available in supermarkets nationwide, and like YoPlus, it contains a special blend of probiotic cultures and a natural dietary fiber, as well as antioxidant vitamins and calcium and vitamin D, but with about one-third fewer calories than YoPlus.  The light version, at 70 calories per serving, is available in three delicious flavors –– honey vanilla, strawberry banana and key lime pie.

YoPlus is available on grocery store shelves nationwide in six flavors and retails for $2.79 per 4-pack of 4 oz. cups.  For more information on newly reformulated YoPlus, visit www.yoplus.com.

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