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Executive changes announced at Campbell Soup Co.

BY Allison Cerra

CAMDEN, N.J. Campbell Soup Co.’s chief executive is retiring at the end of the company’s fiscal year.

 

Doug Conant will step down from his role as president and CEO, a position he has held since 2001, on July 31, 2011, the company said Tuesday. Campbell’s board of directors appointed EVP and COO Denise Morrison to lead the company at the beginning of fiscal 2012. Morrison also has been elected a director of the company as of Oct. 1.

 

In her new role, Morrison will be responsible for leading all of the company’s global businesses. The businesses in the North America soup, sauces and beverages division, international division and Pepperidge Farm will report directly to her. Morrison, who joined Campbell in 2003, also will oversee corporate strategy, research and development, and global marketing services. Other corporate functions will continue to report to Conant.

 

“Doug has provided exceptional leadership to our company during the past decade,” said Paul Charron, Campbell Soup Co. chairman. “He conceived and implemented a strategic vision that transformed Campbell into the focused, highly competitive business it is today. He has built a superb executive team. Through his extraordinary personal leadership, he has created an organization with world-class levels of employee engagement and a powerful commitment to win in the marketplace, the workplace and the community, all with the highest standards of integrity. The legacy of his wide-ranging contributions and sterling personal values will long endure at Campbell."

 

 

"Denise is an outstanding leader with a commanding knowledge of Campbell’s business and an impressive record of achievement," Charron added. "The board is confident that in her expanded leadership role, she will drive strong business performance and enhance the company’s strategies for accelerating growth across our powerful brand portfolio. We look forward to working with Doug and Denise to implement a smooth and successful leadership transition."

 

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Hershey dresses up for Halloween

BY Allison Cerra

HERSHEY, Pa. Hershey is rolling out limited-edition Halloween packaging for its frightfully delicious treats, as well as new assortments to feed trick-or-treaters.

Hershey said that its Reese’s peanut butter cups will be in pumpkin shapes for the season, and its iconic Hershey’s Kisses will be disguised in silver, black and orange foil.

Additionally, Hershey is introducing new assortments, including: Twizzlers 120 snack-size pieces assortment; Hershey’s Cookies ‘N’ Creme jumbo-bag snack-size treats; Hershey’s chocolate assortment with 100 snack-size pieces, which include Kit Kat, York Peppermint Patties, Mr. Goodbar and more; and Hershey’s candy assortment with 100 snack-size packages that include Jolly Rancher lollipops, Whoppers malted milk balls and Milk Duds candy.

Hershey’s confections are available at retailers nationwide.

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Tide’s Professional line remains eco-friendly, effective

BY Allison Cerra

CINCINNATI Tide is enhancing its professional laundry line with new innovations.

Procter & Gamble, the company behind the Tide brand, said that its Tide 2x Professional liquid is the first of its kind, providing a phosphate-free, near neutral pH professional detergent. Additionally, P&G’s Professional unit also announced the launch of new Tide Professional Whiteness Enhancer, a nonbleach rinse aid designed to enable whiteness rejuvenation, whiteness longevity and fabric strength, and help provide noticeably whiter linens in a single cycle.

“Tide was first introduced to consumers in 1946, and since then, we’ve continued to make great improvements with proprietary technology to ensure we provide the high-volume professional laundry community the most effective and safe products possible,” said Eric Hetrick, P&G Professional North America commercial director. “For more than a quarter century, Tide has been providing professionals in the on-premise laundry setting an effective linen-cleaning system that is designed to be safe, operate with a noncaustic, near-neutral pH formula and is completely phosphate-free. Because even back then, we knew it was important to be environmentally conscious, while providing a formulation gentle enough for employees handling industrial-sized laundry loads and producing soft linens that customers desire.”

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