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Dream Water to roll out in Walmart, Kmart stores

BY Allison Cerra

NEW YORK Shortly after its retail rollout in Duane Reade and GNC, Dream Water has formed new retail alliances for expanded distribution.

Walmart now is carrying the 2.5-oz. size Dream Water shot in more than 1,000 of its stores nationwide to start, while Kmart is carrying the same size in its New York, New Jersey and Connecticut stores as part of a phased national rollout.

Dream Water is the first water that helps consumers relax and fall asleep, Dream Products said. The proprietary formula includes a blend of natural ingredients: GABA (to help relax), melatonin (to help induce sleep) and 5-htp tryptophan (to help improve the quality of sleep). The 2.5-oz. Dream Water shot contains zero calories and has no preservatives.

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Nasoya launches Super Hummus

BY Allison Cerra

AYER, Mass. Nasoya has introduced a new hummus product that features soybeans and less oil than the leading hummus brand.

New Super Hummus substitutes low-protein chickpeas with soybeans, which are naturally high in protein. The recipe also reduces the amount of added oil and replaces water with protein rich soymilk.

Available in classic original and spinach garlic, Super Hummus retails for $3.99 per 10-oz. container.

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Special K aids weight-loss goals with more fiber

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg’s Special K brand has been reformulated to include more fiber.

Special K cereals with added fiber now will be available at stores nationwide. The reformulation shows the brand’s commitment to assisting consumers to meet their weight-management goals, Kellogg said.

“We’re excited to add positive nutrition to our portfolio of weight-management cereals without sacrificing the great taste consumers expect from the Special K brand,” said Jesper Lund Jacobsen, senior brand manager, Special K brand. “Special K cereals will continue to provide people with a simple solution to help them achieve realistic, attainable weight-loss goals.”

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