CENTER STORE

Drank rolls out in the Midwest

BY Allison Cerra

HOUSTON Innovative Beverage Group Holdings announced that its relaxation beverage Drank is now available in the Midwest.

By developing a distributing partnership with Milford, Ohio-based Tri-State Juice Co., Inc.

“Tri-State Juice knows how to fortify strong brands and boost distribution by leveraging existing relationships,” said CEO, Innovative Beverage Group, Peter Bianchi. “The stronghold of associations in the region span from independent convenience stores to industry giants like Kroger, Meijers, Speedway and Wal-Mart. Drank will further solidify their expansive portfolio of juice, tea, water, and energy drinks from category leaders. We look forward to adding our brand to their dynamic catalogue and creating a successful, lasting relationship.”

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Survey: Americans seek simpler solutions to interpreting the nutrition facts panel, identifying healthy foods

BY Allison Cerra

SCARBOROUGH, Maine A new survey from Guiding Stars, the world’s first storewide nutrition navigation system, found that two-thirds (67%) of Americans are only somewhat confident, at best, they can select healthy foods from the Nutrition Facts Panel.

While nutrition is top-of-mind for many Americans, many are not using the Nutrition Facts Panel to its full potential. In fact, the survey found that 74% of people find the Nutrition Facts Panel to be either “exhausting to read” (28%), “difficult to understand” (24%), “not helpful” (11%) or “something to ignore” (11%). While the Nutrition Facts Panel is essential to help shoppers identify the nutrients in packaged foods, many Americans seek easier-to-use tools that can help them quickly identify nutritious options.

According to the survey, 1-in-4 Americans would prefer a good-better-best rating of nutritional value, in their supermarket. Guiding Stars’ nutrition navigation system rates each food item with zero-to-three stars based on the nutrition value obtained from the Nutrition Facts Panel. It eliminates the need to compare every food item in the store, serving as a simple, easy-to-understand tool to help shoppers quickly identify more nutritious foods as they shop, the company said.

The system credits all edible foods based on the presence of vitamins, minerals, dietary fiber and whole grains, and debits for the presence of trans fat, saturated fats, cholesterol, added sugars and added sodium. Food items are then awarded zero, one, two or three stars ¬ one star means good nutritional value; two stars, better nutritional value; and three stars, the best nutritional value.

“Our research shows that there’s a need in the marketplace for a simpler solution to help identify healthier food choices,” said John Eldredge, director of brand and business development at Guiding Stars Licensing Co. “Guiding Stars offers this solution by interpreting the Nutrition Facts Panel to help shoppers more easily identify foods that offer the most nutrition for the calories, and make it easier than ever to maintain a healthy lifestyle.”

The Guiding Stars system was first implemented in select grocery stores in September 2006. The Guiding Stars program is now on shelf tags and signage in grocery stores throughout the East Coast and recently launched the first nutrition navigation system in a public school and college.

KelloggsDRSNhttp://www.centerstoregrowth.com

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PepsiCo reaches final round of merger agreements with Pepsi Bottling Group, PepsiAmericas

BY Anna Mcgrath

PURCHASE, N.Y. PepsiCo announced it has almost completed the merger agreements with The Pepsi Bottling Group and PepsiAmericas to acquire all of the outstanding shares of common stock it does not already own in its two largest anchor bottlers.

PepsiCo will be acquiring approximately $7.8 billion total value of shares and will create one of the largest food and beverage companies globally. Due to higher cost efficiency and improved revenue opportunities, the company combination  will create annual pre-tax synergies of $300 million by 2012.

“Over the past nine years, PepsiAmericas and each of our employees have helped build a remarkable organization. The success we have achieved is reflected in the agreement reached with PepsiCo. This agreement provides great value to our shareholders and an opportunity for them to participate in the unique potential of this combination. Bringing together these three great companies is bold and strategically innovative, and will create a system unmatched in our industry,” said PepsiAmericas chairman and CEO Robert C. Pohlad.

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