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Dr Pepper Snapple Group signs agreements with Coca-Cola

BY Allison Cerra

PLANO, Texas Dr Pepper Snapple Group has entered licensing agreements with Coca-Cola, which are subject to Coca-Cola’s completed acquisition of Coca-Cola Enterprises’ North American bottling business.

Under new licensing agreements, Coca-Cola will distribute Dr Pepper in the United States and Canada Dry in the northeasten United States. where they currently are distributed by CCE. Coca-Cola also will continue to distribute Canada Dry, C’Plus and Schweppes in Canada. Additionally, in certain U.S. territories where it has a manufacturing and distribution footprint, DPSG will begin selling Squirt, Canada Dry, Schweppes and Cactus Cooler, which currently are sold by CCE.

The new agreements will have an initial term of 20 years, with 20-year renewal periods, and will require Coca-Cola to meet certain performance conditions. As part of these transactions, DPSG will receive a one-time cash payment of $715 million before taxes, fees and other related expenses.

“These agreements build a strong foundation for the continued growth of Dr Pepper and our leading flavor brands,” said Larry Young, president and CEO of DPS. “It solidifies Coke’s support of the Dr Pepper trademark, while enabling us to optimize our route-to-market by assuming distribution of several key brands.  Additionally, we’re increasing our fountain presence, enabling millions of consumers to sample our brands each day — a great win for Dr Pepper.” 

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Bounty continues Make a Clean Difference program in L.A.

BY Allison Cerra

CINCINNATI Bounty’s Make a Clean Difference program made a stop at a Los Angeles elementary school, with the help of husband-and-wife actor duo Peter Facinelli and Jennie Garth, along with dozens of local Los Angeles-area volunteers from HandsOn Network and Rush Philanthropic Arts Foundation.

The Make a Clean Difference program helps make schools “Bounty clean,” from cleaning cafeterias to planting around front entrances in public schools across the country, by uniting more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country. This week, Bounty visited Los Angeles’ Kingsley Elementary School.

“Jennie and I are thrilled to be here in Los Angeles to join Bounty and all of the volunteers who have given their time today to truly make a difference in the lives of these young students,” Facinelli said. “As parents of three daughters, we understand the importance of inspiring children in the classroom, and we are happy to be part of a program committed to improving their learning potential.”

Aside from “Twilight”-saga star Facinelli and “90210’s” Garth, several other celebrities have participated in the project, including singer Mary J. Blige and actress Gabrielle Union, who announced the program’s launch in April.

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Kimberly-Clark continues prostate cancer awareness campaign

BY Allison Cerra

DALLAS The maker of Depend products is kicking off its “The Depend Campaign to End Prostate Cancer” for the second time.

Kimberly-Clark said its Depend brand’s four-month campaign kicked off this month to celebrate Men’s Health Month and culminates in September with National Prostate Cancer Awareness Month, engaging a star-studded lineup of sports legends as campaign ambassadors and awareness advocates.

Through 2010, proceeds from the purchase of each package of Depend Underwear for Men and Depend Guards for Men will contribute to a total donation of $250,000 to ZERO –– The Project to End Prostate Cancer –– to help fund education and research initiatives. New additions to the lineup include: Hall of Fame quarterback Jim Kelly, pro-baseball legend and Hall of Fame shortstop Ozzie Smith and Hockey Hall of Famer Mike Bossy, who will help introduce the program in Canada. Returning to this year’s team are Football Hall of Famers Rod Woodson and Len Dawson, World Boxing Hall of Fame referee Joe Cortez and baseball legend and ZERO board member Ken Griffey, Sr.

“More than 3.8 million men in the United States are currently managing some form of incontinence, many of whom are doing so as a result of a prostate-related health issue,” said Mark Cammarota, Depend brand marketing director at Kimberly-Clark. “The Depend brand continues to be a valued resource for consumers looking to maintain a healthy, active lifestyle while managing incontinence, and through ‘The Depend Campaign to End Prostate Cancer’ we remain committed to promoting much-needed discussion and publicizing that this disease is not only treatable, it’s beatable.”

For more information about “The Depend Campaign to End Prostate Cancer,” visit www.Depend.com.

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